In the late 2003, Francisco Reyes converted his franchised Aristocrat Restaurants at the food courts of Shangrila Mall and SM City North EDSA to Reyes Barbecue outlets. In the middle of 2005, the Reyes brothers decided to form a partnership to engage in the franchising of Reyes Barbecue to entrepreneurs. The brothers are the sons of Teresita “Mama Sita” Reyes, the eldest daughter of Doña Engracia “Aling Asiang” Reyes. They deem the brand as an appropriate vehicle to serve the famous barbecue dishes of the Reyes clan to the broad market in a quick-service format.
From the first Reyes Barbecue franchised outlet in Theater Mall Greenhills which opened on October 2005, the chain has grown to more than 40 outlets by the first half of 2008. Eventually, Reyes Barbecue is envisioned to be the global barbecue brand to be found in cities all over the world.
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