Originally established in 1970 and later acquired in 2000, Pancake House today continues to be associated with delicious comfort food, distinctly homey dining experience, and friendly service – all of which have kept generations of families coming back for more. Its dedication and passion to build a brand of excellence has garnered the 2005 Outstanding Filipino Franchisee and the 2006 Hall of Fame Award. And, while it strives to expand both its geographical reach and its product offerings, Pancake House remains prudent and deliberate in its ventures, knowing that it has generations of loyal customers who expect nothing less.
The Pancake House franchising operations aim to establish more outlets in various locations nationwide to reinforce its position in the market. The opportunity is open to Franchisees who can commit to the financial resources and the business expertise required by the Company.
PHI actively seeks prospective investors who wish to engage in a restaurant operation under the Pancake House consumer brand. The company employs an in-house group that specifically handles the study and evaluation of identified sites in as much as the location of the restaurant is a key success factor. A market study forms part of the franchise package offered to prospective Franchisees, assisting them in their own evaluation of their investment. The furbishing and turn-key of the proposed outlet runs between a period of 45 to 75 days. All outlets are built according to the specifications developed by Pancake House for all equipment, furniture, fixture, kitchen and dining lay-outs, interior and exterior décor, signage and color schemes. Most of these items are custom built for the Company.
Support is provided to the Franchisee on a continuing basis Management assistance is terms of business planning, hiring, training and marketing support are well provided. The Company engages in food, services and cleanliness audits to ensure that operating systems are executed consistently. To uphold the quality of food and services of each outlet, strict adherence to the Pancake House standards is required of all Franchisees.
How to Franchise Pancake House:
Be a partner! Own a franchise.
Qualifications of a Franchisee
- Enterprising with strong desire to succeed.
- Must have a strong background in people skills.
- Willing to undergo full-time training in restaurant operations.
- Must be hands-on and willing to devote time overseeing day-to-day operations.
FREQUENTLY ASKED QUESTIONS (FAQs)
1. How much investment is needed and what does this cover?
The estimated investment varies depending on type and location., Provincial areas, Greater Manila area, Metro Manila and others. If it is an inline store or mall based store, it ranges from Php11 Million to Php12 Million. If it is a stand alone store, it ranges from Php14 Million to Php16 Million. This includes the following:
- Store construction
- Equipments, machineries, furniture and fixtures,
- Initial manpower hiring and training
- Pre-opening marketing support and operations support
- Franchise fee
2. What is the floor area requirement?
Floor area requirement varies per store type.
- Inline / mall: 100-120 square meters
- Stand alone: 400-700 square meters (Lot Area)
3. Can I apply for a franchise even if i don’t have a site or location?
Yes. Once qualified as a franchisee, we can offer available locations.
4. Can a corporation apply for a franchise?
Yes! But we require majority ownership that will act as Managing Director of the franchise.
5. How much is the expected return of investment?
There are several controllable and uncontrollable factors that will determine the ROI.
6. How long is the franchise term?
The franchise term for a Pancake House store is ten (10) years and renewable for another five (5) years.
7. Who looks for the location?
The company has a pipeline but we entertain in case the franchise applicant has a proposed or preferred location.
8. Is there a standard store design?
Yes, Pancake House provides, through an accredited architect, the standard store design, layout, equipment and facilities requirement.
9. What are the qualifications of a franchisee?
- Preferably with experience in food and retail business
- Financial capability
- Has a good network in the trade area of the proposed store
- Will dedicate time and has the infrastructure to manage the store
10. What about the supplies and materials for products to be sold?
Pancake House will provide the franchisee all proprietary products, formulated ingredients and supplies. Franchisee may also use designated suppliers of Pancake House according to the set of specifications.
11. Is there any training program provided?
A training program is provided to the franchisee, management team and dining staff who must successfully complete the program. The training fee is already included in the initial investment.
12. What kind of continuing services will the company provide?
Aside from the system wide level promotions and advertising, Pancake House supports local marketing efforts of the store.
Contact Details of Pancake House:
MAX’S Group, INC.
11th Floor Ecoplaza Building
2305 Chino Roces Avenue Extension
Makati City, Philippines
Landline: (02) 784-9000
E-mail: [email protected] / [email protected]
Website: www.pancakehouse.com.ph/
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Basics of Franchising Pancake House
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Pancake House, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Pancake House is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Pancake House offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Pancake House is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Pancake House due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Pancake House, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Pancake House also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Pancake House
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Pancake House franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Pancake House.
4 Check if Pancake House franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Pancake House franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Pancake House franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Pancake House franchisee.