Toby’s Sports is one of the popular destination when it comes to sports equipment and apparel in the Philippines. The retail chain started from a humble beginnings in 1978 as a small and modest toy shop selling imported Disney goods in a quiet corner of the Greenhills Shopping Center. The store, which was first called Toby’s Forms and Shapes and later on Toby’s Sports and Hobbies, was the brainchild of Roberto Claudio, Sr., who named the store after his eldest son. Seeing an opportunity to sell skateboards after the holiday season, he eventually transformed his retail space into a sporting goods store that offered a wide array of sports apparel, equipment, and accessories.
In the following years, Toby’s—under the leadership of Roberto, Sr. and his brothers Jojo and Rod, and his son, Toby—revolutionized the sporting goods business, and eventually relaunched as Toby’s Sports. From the small space in Greenhills, Toby’s continued to build a chain of sports stores in locations around the Philippines. Its wide product assortment, international brands, modern ambience, knowledgeable and professional sales personnel set them apart from the traditional stores. Toby’s was clearly different and ahead of its time.
Today, Toby’s Sports constantly evolves to keep up with the times. When it comes to store design, features, merchandise, and staff, Toby’s maintains their stronghold and continues to push the limits of the sports retailing industry. In 2001, they opened the country’s biggest interactive sports superstore, the Toby’s Sports Arena. Several Arena concept stores are now open around the country, featuring activities and games that customers can enjoy, such as the Toby’s Basketball Shootout and an indoor climbing wall called The Rock, among others.
Toby’s Sports carries more than 157 brands and showcases more than 60,000 unique items in over 30 branches nationwide. Thirty years later, far from their small beginnings, Toby’s continues to serve millions of Filipinos, igniting their passion for sports.
How to franchise Toby’s Sports:
Initial Investment: Php2.5 Million (estimated)
As a new Toby’s Sports Franchisee, they will provide you with a whole range of support services to ensure that your Grand Opening will be a success!
- An in-depth marketing study
- Consultation for your site selection
- Assistance in negotiating for your lease
- A comprehensive four-week training program in store and back-office operations.
- Provide design and display assistance in the fit-out of the store. All design specifications, floor plans, electrical drawings, and display procedures will be provided by Toby’s
- Bookkeeping and Sales Personnel Training
- Provide the initial stock load of sports merchandise equivalent to franchisee initial fit-out cost
- Inclusion of your franchisee in the National Advertising Program in all media placements.
- Provide assistance in the store’s documentation to include: all internal management accounting, merchandising, and sales forms and computer software.
- Provide assistance in sourcing the financing, insurance and medical coverage for the franchise.
Advantages in franchising Toby’s Sports:
- Highly recognizable Brand Name and Logo – because Toby’s name has achieved strong name and image recognition through its extensive experience in the sports retail industry.
- Customer Satisfaction is our utmost concern – because they continually find ways to satisfy their customers’ needs, and their franchises reap the benefits of customer loyalty they harnessed over the years.
- Wide range of sports brands – because no other sports retail store can match Toby’s wide array of sports products and accessories. The Toby’s brand boasts of group purchasing power for sports equipment, shoes, apparel and accessories.
- Comprehensive Operational and Training Manuals – because their manuals are based on a successful and tested operating and franchise system. Their merchandising and franchise services teams keep their franchises abreast of change and advancement in sports retailing.
Benefits of considering a Toby’s Sports franchise are the following:
- They offer fast-tracked entry and low-risk business with unlimited market potential for growth and profitability.
- Their franchise package costs less than other franchise competitors, while you receive essentially the same profit potential.
- They are growth-oriented company with a strong attraction in any shopping destination.
- Their franchising network is composed of successful franchise operators in the following key areas: Las Pinas, Muntinlupa, Binan, San Pablo, Batangas, Cabanatuan, Pampanga, Cebu, Iloilo, Iligan, Cagayan de Oro, Davao and Zamboanga.
- Their philosophy and management systems are geared to the objective of attaining profitability and a high degree of retail sales service.
Simply put, TOBY’S SPORTS offers you a better alternative. Their managerial program and marketing strategies aim to give their franchisees greater, real income opportunity and capital gains potential than starting your own sporting goods retail business or any retail business for that matter.
Contact Details of Toby’s Sports:
Quorum Group Centre
#73 C. Raymundo Ave, Brgy. Caniogan,
Pasig City, Metro Manila, Philippines
Tel: (02) 8651-7700
Email: [email protected]
Website: www.tobys.com
Facebook Page (This link will open on a new window)
Basics of Franchising Toby’s Sports
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Toby’s Sports, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Toby’s Sports is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Toby’s Sports offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Toby’s Sports is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Toby’s Sports due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Toby’s Sports, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Toby’s Sports also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Toby’s Sports
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Toby’s Sports franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Toby’s Sports.
4 Check if Toby’s Sports franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Toby’s Sports franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Toby’s Sports franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Toby’s Sports franchisee.