For over 30 solid years since it opened its very first Via Mare Seafood Specialty Restaurant on September 5, 1975, they have been steadily growing and continuing to be a frontrunner in the restaurant and catering industry.
They currently operate the Cafe Via Mare, a dining concept that has been hailed as a pioneer at creating a truly Filipino café. This brand copped a niche in the hearts of diners with such heartwarming fares as bibingka, puto bumbong, pancit luglog and dinuguan.Also along with it is The Via Mare Oyster Bar, an upscale seafood diningrestaurant well-known for its oyster menus, and lastly the much-awared Via Mare Catering, a mobile catering services provider for the business, government and social sectors of Manila as well as other major cities of the country. Through the years its restaurant outlets and catering division brought pride to the Philippines through its tireless pursuit of elevating Filipino cooking to a global status at par with the world’s best.
How to Franchise Via Mare:
Via Mare Corporation is offering one of its restaurant operations for franchising, specifically, CAFÉ VIA MARE.The Café Via Mare is one of the frontrunners of the café-type outlets in Manila. It distinguishes itself with a wide array of traditional Filipino merienda fare and delicacies like the well-loved pancit luglug, lumpiang ubod, bibingka galapong and puto bumbong. Despite the entry of international café outlets Café Via Mare still continues to enjoy a growing clientele of young and old alike.
Via Mare as a franchise provider:
- Is owned and managed by a respected and seasoned restaurateur
- Is a Department of Tourism Kalakbay Hall of Fame Awardee for restaurant operations
- Has state-of-the-art commissary facilities that provide all outlets with approximately 60% of their food products and supplies
- Is a recognized pioneer in Filipino Coffee shop operations
- Has successfully operated Filipino restaurants in international expositions
Franchisee’s Benefits:
- Use of Via Mare business name and trade mark
- Utilization of Via Mare business system
- High quality menus and food service
- Profitable business venture
- Low Franchise Fee
- Credibility of the Via Mare brand and name recognition
- Site selection assistance and evaluation
- Training
- Pre-Opening assistance
- Grand Opening assistance
- Post Opening assistance
- Effective Field Service
- Marketing and promotional assistance
- On-going operational support
- Procurement Program
- Operations Manual
Contact Details of Via Mare:
Via Mare Franchise Department
7856 Progresso St., Guadalupe Viejo,
Makati City, Philippines
Tel: (632) 8895-9076
Fax: (632) 8895-9075
Email: [email protected]
Facebook Page: www.facebook.com/ViamarePH/
Website: http://www.viamare.com.ph (This link will open on a new window)
Basics of Franchising Via Mare Restaurant
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Via Mare Restaurant, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Via Mare Restaurant is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Via Mare Restaurant offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Via Mare Restaurant is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Via Mare Restaurant due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Via Mare Restaurant, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Via Mare Restaurant also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Via Mare Restaurant
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Via Mare Restaurant franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Via Mare Restaurant.
4 Check if Via Mare Restaurant franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Via Mare Restaurant franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Via Mare Restaurant franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Via Mare Restaurant franchisee.