Ted’s Oldtimer La Paz Batchoy started from a humble beginning in 1945. Conceptualized by “Teodorico Lepura” or Ted Lepura, Ted’s La Paz Batchoy serves the “original” La Paz Batchoy to diners who love authentic La Paz Batchoy. Armed with just Ten Pesos (Php 10.00) on his hand and a working knowledge on making La Paz Batchoy from his work with a Chinese Merchant, Ted started his first 5×5 small stall which was simply made of nipa and bamboo in the public market of La Paz , Iloilo.
The only product served by Ted’s La Paz Batchoy at the time was the “original” La Paz Batchoy. They developed other batchoy products, to meet customer’s demand for variety. In the late 60’s new products were added such as Miswa, Batchoy, Bihon Batchoy and Sotanghon Batchoy.
Ted’s La Paz Batchoy have set the standards in the distinct La Paz Batchoy. Under the watchful eyes and pioneering efforts of the daughter of Ted’s, Mrs. Adelfa Borro, the business has grown steadily, and with the help of her husband Mr. Larry Borro, they managed a business which is now considered as one of the culinary icons of original ilonggo cuisine. Because of Adelfa Borro, Ted’s La Paz Batchoy was able to expand in different places of Iloilo as well as in the cities of Roxas (Gaisano City), Bacolod (Robinson’s Place), and Las Pinas (SM City Southmall).
The company’s first store is still in existence up to this day. To date, Ted’s Oldtimer Lapaz Batchoy was accepting franchisees and the couple expects all franchisees to provide hands-on management and to commit themselves to the business and its concept. They put a premium on constant communication, do spot checks to ensure that each branch is up to scratch, and invest in research and development to address the market’s changing needs. They love managing company-owned outlets but find reward and fulfillment in franchising the business.
Initial Fee : Php1.0 Million
- Use of Trade Name and Proprietary Marks
- Site Approval
- Training for Franchisee and Staff
- Procurement Program
- Marketing Assistance
- Opening Assistance
- Operations Manual
- Research and Development
Total Investment Required : Php2.0 Million to Php2.5 Million
Service Fee : 5% of gross sales
Marketing Support Fund : 3% of gross sales
Size of Franchised Outlet : At least 60 square meters
Franchise Term : 5 years
Ted’s Oldtimer Lapaz Batchoy (HEAD OFFICE)
2nd Floor, Arguelles Bldg., Jaro Plaza,
Jaro, Iloilo City, Philippines
Tel: (033) 320-1945
Fax: (033) 337-9817