GOODAH!!! the fast food company that first popularized traditional hot and quickly-served Filipino meals and the forerunner in the 24/7 operations.   The first Goodah!!! outlet, a lackluster, unadorned eatery that did not foretell an exciting future opened quietly in the Greenhills Shopping Center in 1983 and gradually weave itself into Pinoy culture and even stole the Pinoy heart.

Goodah!!! became a well-known and solidly patronized food chain starting in the 80s when it popularized traditional hot and quickly-served Filipino snacks like ‘goto’, ‘arroz caldo’, dinugguan and pares as well as acronym-named ensemble-dishes consisting of a fried rice base (sinangag abbreviated to ‘si’) and fried eggs (itog abbreviated to ‘log’) combined with companion meats with names like ‘tapsilog’ (tapa, sinangag at itlog), ‘longsilog’ (longganisa), ‘tocilog” (tocino), The chain became iconic of Pinoy culture and so popular that it inspired the movie “Goodah!!!” and such phrases as “pagkain for every all” and “open 25 hours”.

GoodAh DOMESTIC re-opens its door to the public!  Once again, they are ready to provide “Pagkaing good for every all” and always geared up to serve “25 Hours a day”.   Located infront of the old Domestic airport, they cater to the needs of customers coming from nearby offices and establishments and they also accommodate deliveries along the vicinity.  The addition of this branch brings to 22 the total number of GoodAh!!! outlets in the country.

The schematic design of new Goodah!!! outlets display modernity in their airiness, open ambiance and a more passionate appeal to people’s identification with Pinoy culture and cuisine.  The first ever and only all-native food chain in the country, Goodah!!!, is undergoing a massive make-over and an expansion program under its new owners and management, according to a press statement from Del Sol Foods, Inc. which recently bought the chain from its previous owners, Goodah Foodhouse Corp.

Del Sol President and GM Jose Antonio Soler disclosed that major changes being undertaken within the business are projected to propel it into a leading franchising operation in the country within the year.

Del Sol bought Goodah Foodhouse’s assets inclusive of the absolute rights to the Goodah!!! name and brand; and three company-owned outlets. So far it has already undertaken initial brand name and identification enhancements and facilities improvements. Two of the three company-owned outlets have been relocated into “better, more visible and more traffic dense locations”, referring to the Goodah!!! stores in West Avenue, Q.C. and President Avenue in Paranaque.

In the ongoing-processes Del Sol will also allow existing franchised agreements with other outlets to expire in order to allow a completely regenerated corporate image and identity unless the present franchisees agree to stiffer terms and conditions in line with the reinvigorated vision and objectives of the new owners.

Contact Information:

Del Sol Foods, Inc.
369 Dr. Sixto Antonio Avenue
Maybunga, Pasig City, 1605 Philippines
Tel: 632-(02)-642-4489; 642-9295
Fax: 632-(02)-6404989
Email: franchise@gooodah.com.ph
Website: www.goodah.com.ph