MANGRAE Shakes and Milktea started from humble beginnings as a fresh fruit and vegetable stand owned and managed by Melvin and Jennefer Grita in 2014 in General Trias, Cavite. To make better use of the ripened fruits from their store, they also set up another fruit shake cart simply called MJ Fruit Shake.
Over the years, the fruit shake cart has started to get more and more customers. They also became more hands-on and experimental with their recipes. They came up with their signature fruit shakes, known for being thick, creamy, and deliciously flavorful.
In 2018, they established the brand and opened the first MANGRAE store for their fruit shakes, welcoming customers for the first time.
MANGRAE is known for its select line-up of fruit-based shakes, based on popular fruits for Pinoys such as mango, avocado, melon, buko, and banana. They use only fresh fruit, no artificial flavorings or anything to make their sweet creations. They also added tapioca pearls soaked in brown sugar syrup to make their shakes even more delicious.
The fruit shakes were such a hit that not only did they draw in visitors coming from outside of Cavite, but franchise inquiries also started coming in. In 2020, they approved their first franchisee, which was followed by successive store openings due to the success of their first few franchisees.
With their rapid growth since they officially opened in 2018, they decided to further develop their franchise program through Francorp to provide better support for their franchisees and to prepare for an even bigger expansion nationwide.
How to franchise MANGRAE:
Capital Investment: Php400,000.00 – Php500,000.00 (estimated)
Frequently Asked Questions (FAQ)
1. WHAT ARE THE QUALIFICATIONS OF A MANGRAE FRANCHISE?
Following are the qualifications Mangrae looks for in a franchisee:
- An entrepreneur who is self-driven;
- Knows how to motivate his people;
- Willing to devote time to oversee the day to day operation of his restaurant;
- Willing to undergo a full time training on branch operations;
- Ability to fund the investment requirement.
2. HOW MUCH IS THE INVESTMENT REQUIREMENT FOR A MANGRAE BRANCH?
The necessary funds will depend on the amenities and final store size.
3. DOES MANGRAE PROVIDE FINANCING FOR THE FRANCHISE?
No. Mangrae does not provide any financing.
4. IF I DON’T HAVE A SITE OR A LOCATION CAN I APPLY FOR A FRANCHISE?
You can still apply, but for the time being Mangrae will only process those with submitted sites. Mangrae will add you to its database of interested applications without a site application in the interim.
5. WHO WILL SUPPLY THE LABOR FORCE NEEDED TO STAFF THE BRANCH?
Mangrae will assist the franchisee in the recruitment and training of its management team. However, this team will be employees of the franchisee who is responsible for their salaries and benefits while on training.
For Franchise Inquiries, Send Us Message Here (This link will open on a new window)
Contact Details of MANGRAE:
Unit 1 To 4 Fuel Force Commercial Space
Governor Ferrer Drive, Brgy. Tapia,
General Trias, Cavite, Philippines
Tel. No.: (046) 501-4786
Mobile No.: (0920)699-9452 / (0995)173-4981
Email: [email protected] / [email protected]
Website: www.mangrae.com
Facebook Page (This link will open on a new window)
Basics of Franchising MANGRAE Shakes and Milktea
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from MANGRAE Shakes and Milktea, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising MANGRAE Shakes and Milktea is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising MANGRAE Shakes and Milktea offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
MANGRAE Shakes and Milktea is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like MANGRAE Shakes and Milktea due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by MANGRAE Shakes and Milktea, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of MANGRAE Shakes and Milktea also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising MANGRAE Shakes and Milktea
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with MANGRAE Shakes and Milktea franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising MANGRAE Shakes and Milktea.
4 Check if MANGRAE Shakes and Milktea franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful MANGRAE Shakes and Milktea franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful MANGRAE Shakes and Milktea franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful MANGRAE Shakes and Milktea franchisee.