Phoenix Fuels was incorporated on May 2002 in Davao City and it has grown from a simple family venture to one of the most successful businesses in Davao and the Southern Mindanao area.
The company, then under the name Davao Oil Terminal Services Corporation (DOTSCO), began operations in its current form in January 2004, distributing petroleum products to various commercial entities in Mindanao. In August 2006, the company was officially renamed to Phoenix Petroleum Philippines, Inc.
In July 11, 2007, Phoenix Petroleum under the symbol PNX launched its initial public offering, becoming the first independent oil company to be listed in the Philippine Stock Exchange after the oil deregulation law was passed in 1998. Phoenix Petroleum also became the first company from Davao City to be listed in the stock exchange.
Phoenix Petroleum is engaged in the business of trading refined petroleum products, lubricants and other chemical products, operation of oil depots and storage facilities, and allied services, mainly in Southern Philippines. Its products and services are distributed and marketed under the “Phoenix Fuels Life” trademark.
How to Franchise Phoenix Petroleum:
Through dealership agreements, Phoenix Petroleum offers for franchising the right to operate a Phoenix gasoline retail service station, and use of the company’s retail operations and management system.
Two (2) types of Franchises:
- Company-Owned, Dealer-Operated (CODO) – starting at Php3.5 Million
- Dealer-Owned, Dealer-Operated (DODO) – starting at Php5 Million
These include the brand reimbursement fee, equipment, and initial stock.
For CODO stations, Phoenix will secure the necessary permits. For DODO, you will secure the permits, but we will assist you in the process.
Phoenix Petroleum Franchise Inclusions:
- Franchise Fee
- Use of the Phoenix brand, system and design.
- The Phoenix Confidential Operations Manual
- Site Evaluation Assistance and Station Lay-Out Assistance
- Provision of Station Equipment (pumps, tanks and signage)
- Technical Training
- Pre-opening and start-up assistance
- Local marketing and promotional assistance.
- Continuing visits, guidance and business evaluation support.
- Continuous research and product development.
- Sales Territory Protection
Space Required: at least 800 square meters, with a frontage of at least 30 square meters. The site must be located near residential and commercial areas and along high traffic volume highways. Exceptions on lot area requirements may be made based on the potential volume of the site.
Dealership Contract: 5 year contract and renewable for another 5 years based on the dealer’s performance.
Note: A Participation Fee will be paid every year amounting to Php50,000 for CODO and Php35,000 for DODO, starting on the first year.
Contact Details of Phoenix Petroleum:
PHOENIX PETROLEUM PHILIPPINES, INC.
Head Office – Phoenix Bulk Depot,
Lanang, Davao City, Philippines
Customer Service Hotlines: 1-800-10-PNXFUEL (769-3835)
or 0917-313-7011
Email: [email protected]
or [email protected]
Website: www.phoenixfuels.ph
Facebook Page (This link will open on a new window)
Manila Office:
15th to 17th Floors, Udenna Tower,
Rizal Drive cor. 4th Avenue,
Bonifacio Global City, Taguig,
Metro Manila, Philippines 1634
Trunkline: (02) 8403-4013
Fax: (02) 8403-4021
Cebu City Office:
Phoenix LPG Philippines, Inc.
Ouano Ave., New Reclamation Area,
Mandaue City, Cebu 6014
Bacolod City Office:
RAM East Gasoline Station,
Purok Rio Vista Circumferential Road,
Bacolod City, Negros Occidental 6100
Telefax: (034) 441-2683
Cagayan de Oro Office:
Suite 1 & 2, 8th Floor Limketkai Gateway Center,
Lapasan, Cagayan de Oro City 9000
Trunkline: (88) 855-4527
Fax: (88) 855-4528
Basics of Franchising Phoenix Gas Station
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Phoenix Gas Station, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Phoenix Gas Station is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Phoenix Gas Station offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Phoenix Gas Station is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Phoenix Gas Station due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Phoenix Gas Station, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Phoenix Gas Station also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Phoenix Gas Station
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Phoenix Gas Station franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Phoenix Gas Station.
4 Check if Phoenix Gas Station franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Phoenix Gas Station franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Phoenix Gas Station franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Phoenix Gas Station franchisee.