PEDRITO’S started the fried chicken business in 2006 at Narciso St., Surigao City and was first named as Gayang’sKwek-Prayd. In 2011 it moved to Toril Public Market in Davao City and was re-launched as Frito Pedrito. A friend also opened his kiosk in Mintal Public Market, Davao City and became our first retailer. With no much success due to some circumstances beyond control, the owner Dennis Parreno decided to come back to General Santos City and worked part-time with an advertising company owned by a friend.
Sometime in November 2012 he had a project in one of the department stores in Kidapawan City, North Cotabato. Infront of the department store was a fried chicken business that sold like hot cakes. He offer his fried chicken premix to them but was rejected. The neighbor, a carinderia owner had been praying that they would someday have a fried chicken business too. So when Dennis came they immediately accepted the business offered to them. Having experienced some financial setbacks, Dennis has only 2,500 pesos on his pocket to start the business. He was only able to buy the fried chicken premix and the carinderia owner provided the rest. And on December 19, 2012 the first full store outlet was opened. It was then the business was registered as Pedrito’s Fried Chicken.
The success of the first outlet was overwhelming. He was able to grab 50% of the competitor’s customers in just a month. It was so successful that a friend (of the owner of the first outlet), a respectable businessman in the city was convinced to set up also his own fried chicken business inside his grocery store in Kidapawan City and a branch in Kabacan, North Cotabato in February 2013. In April of the same year Pikit, North Cotabato outlet was opened and Koronadal City, South Cotabato in August 2013. Mr. Parreno decided to open his own outlet in Polomolok, South Cotabato last September 5, 2013. Success was so great it was like wild fire that it spread throughout the whole SOCCSKSARGEN Region (Region XII) in just one year of operation.
To date, Pedrito’s Fried Chicken has 37 Franchise outlets and 2 company owned.
MISSION:
- Provide affordable but quality food products
- High customer satisfaction
- Provide employment in the community
- Value the worth of each employee
- Provide better opportunities to farmers (outsourcing of raw materials)
VISION:
By year 2022, Pedrito’s Fried Chicken will dot every province in the country by continuously providing affordable but quality food products, provide excellent service to the customers, uphold the value and greatness of each employee and create opportunities to other stakeholders in the community that is fair and just.
How to franchise PEDRITO’S Fried Chicken:
If you are looking for a FRANCHISE model that offers a comprehensive system to match any fried chicken fast food operation then PEDRITO’S Fried Chicken will provide you with a truly outstanding package.
We want our franchisees to start an affordable business that looks great and delivers great tasting food every time. We also want our FRANCHISE partners to generate great profits and open second, third and in time a network of successful locations.
This is why we operate on fixed management service charges that work out at around 1-2% of turnover compared to our competitors that charge upwards to 6-8% on average. Indeed our business model is based on small contributions from FRANCHISE royalties and then ongoing business with discounted seasonings and other supplies. The model works and has helped franchisee establish fantastic businesses and grow their portfolio.
Let us help you help yourself – look a little closer at what PFC can offer and you will probably agree that we are serious but never greedy when it comes to business partners.
Contact Detail of PEDRITO’S Fried Chicken:
Door 1 Daproza Bldg., Daproza St.,
General Santos City, Philippines
Phone: (083) 552-0224
Mobile: (0930)970-8281, (0919)683-3872
Email: [email protected], [email protected]
Basics of Franchising PEDRITO’S Fried Chicken
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from PEDRITO’S Fried Chicken, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising PEDRITO’S Fried Chicken is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising PEDRITO’S Fried Chicken offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
PEDRITO’S Fried Chicken is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like PEDRITO’S Fried Chicken due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by PEDRITO’S Fried Chicken, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of PEDRITO’S Fried Chicken also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising PEDRITO’S Fried Chicken
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with PEDRITO’S Fried Chicken franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising PEDRITO’S Fried Chicken.
4 Check if PEDRITO’S Fried Chicken franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful PEDRITO’S Fried Chicken franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful PEDRITO’S Fried Chicken franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful PEDRITO’S Fried Chicken franchisee.