FamilyMart, a 24-hour Japanese convenience store chain in the Philippines which started in April of 2013. FamilyMart is operated by Philippine FamilyMart CVS, Inc., which was acquired in 2018 by Phoenix Petroleum Philippines, Inc. From opening its first store in the country in 2013, FamilyMart has grown to open 65 stores spread across strategic locations in Mega Manila, Pampanga, Cebu, and is set to open more doors in other key areas. FamilyMart aims to make quality accessible to all, and provide a whole new convenience store shopping experience, especially to young urbanites.
FamilyMart is the 2nd largest convenience store retail chain in the world. Established in 1973, FamilyMart is the first Japanese-owned convenience store chain to go global and currently operates over 18,000 stores in Asia, including the Philippines, Taiwan, Thailand, China, Indonesia, Vietnam, and Malaysia. The name ‘FamilyMart’ signifies the familial relationship that values support and growth among its customers, employees, and stakeholders.
FamilyMart are now open for Franchising.
Vision:
To become an ESSENTIAL part of people’s everyday lives by being the MOST PREFERRED convenience store in the country where everyone is treated as part of our FAMILY.??
Mission:
To provide our valued customers with fresh and high quality merchandise, as well as other value-added services, to suit their everyday lifestyles, needs and wants. We provide convenient, fast, and quick service in an easy-to-shop environment to address the fast-paced lifestyle of our customers. By virtue of our store locations, FamilyMart aims to build relationships with our market so that we can become an integral part of the communities that we serve. At FamilyMart, our customers are part of our growing family.
How to franchise FamilyMart:
Products and Services
- Convenience Store Items
- Ready to Eat/ Fast-food Items
- Auto Loading
- Bills Payment
- ATM
FamilyMart Franchise Package
1. FamilyMart Express
- a compact version of the full-option concept store. The new FamilyMart store format was developed as a suitable solution for limited retail areas of 15 sqm to 20 sqm. It offers a more attractive proposition to investor-franchisees with its lower investment cost of Php500,000.00 which is up to 90 percent lower than regular FamilyMart franchise packages.
2. Family Mart
Total Franchise Investment: Php3.4 Million
- Equipment, Furniture & Fixtures – Php3,000,000.00
- POS – Php280,000.00
- Signages – Php120,000.00
Franchise Applicant Basic Qualifications:
- As Store Operator at least 25 yrs. old and a college graduate;
- Financially capable to fund the investment through personal capacity or financing from any banking institution;
- A corporation, provided that the major shareholder holding at least 51% share of the corporation be the principal applicant who attends the training;
- A self-driven, service oriented, hardworking business-minded person who knows how to motivate his staff and possess strong entrepreneurial skills;
- Willing to directly oversee the day to day operations of a FamilyMart store.
Franchise Application Process:
- Submit a Letter of Intent &Curriculum Vitae
- Attend Franchise Orientation / Submit Application Form
- Interview by the Franchise Manager
- Attend 1-day On the Job Evaluation
- Submit Financial Documents
- Executes Market Study
- Presents Market Study and Panel Interview
- Executes Site Offer Letter
- Payments made to PFM
- Executes Franchise Documents
- Undergoes 1 month training program
- Store opening
Fill-up and Submit Franchise Application Form Here (This link will open on a new window)
Contact Details of FamilyMart:
FAMILYMART (PHILIPPINE FAMILY MART CVS, INC.)
Udenna Tower, Rizal Dr, cor 4th Ave,
BGC Taguig, Philippines
Email: [email protected] / [email protected]
Website: www.familymart.com.ph
Facebook Page (This link will open on a new window)
Basics of Franchising FamilyMart Philippines
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from FamilyMart Philippines, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising FamilyMart Philippines is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising FamilyMart Philippines offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
FamilyMart Philippines is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like FamilyMart Philippines due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by FamilyMart Philippines, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of FamilyMart Philippines also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising FamilyMart Philippines
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with FamilyMart Philippines franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising FamilyMart Philippines.
4 Check if FamilyMart Philippines franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful FamilyMart Philippines franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful FamilyMart Philippines franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful FamilyMart Philippines franchisee.