ElarZ Lechon

elarz_lechonElarZ Lechon history begun in 1941 in Montalban, Rizal.  It was started as a small business engaging in hog-raising to produce pork meat for public markets by couple of Jose and Leonor Lontoc. In 1960, the couple coined the name for their enterprise by getting the initials of their surnames, “L” and “R,” and turning it into a word, thus ELAR was born.

Through the years, Jose and Leonor perfected the roasting of the lechon aided by their love of cooking. So in 1972, they formalized Elar’s Lechon which promised the best-tasting lechon to its growing customer base.

As Elar Lechon grew, Jose and Leonor’s daughter, Melinda Lontoc Zalamea, joined the family business and helped run the daily operations of the farm and Elar’s Lechon. It wasn’t long before Melinda’s sons, Manjo and Manric, also joined the business started by their Lolo and Lola, and learned the ins and outs of the piggery and the lechon business.

With the death of Leonor in 1997, and also of Jose and Melinda in 2000, Manjo and Manric ventured out on their own in 2001 to continue their grandparents’ and their mother’s legacy. They formed ElarZlechon to carry on the tradition of providing customers the best-tasting lechon.

Today, ElarZlechon looks toward the future and expand beyond just the lechon, providing catering services, establishing more branches, stepping into franchising, among other plans.

ElarZlechon are now franchising! Having an ElarZLechon franchise may just be the right thing for you. They are the only food store that has lechon roasting on-site to serve hot, freshly-cooked lechon all the time. With their patented Rotisserie, your store is capable of simultaneously cooking multiple lechons during a scheduled time period.

How to Franchise ElarZ Lechon:

KIOSK Franchise Package : Php750,00.00

  • Franchise Fee: Php200,000.00
  • Direct Investment: Php450,000.00
  • Variable Investment: Php100,000.00

ElarZ Lechon Franchise Inclusions:

  • Right to use all trademarks/logos/brandnames
  • Demographics and Psychographics Feasibility study
  • Site Selection Assistance
  • Training & Development
  • Recruitment
  • Turn-key package of elarZ Kiosk
  • Supplies, Equipment, Tools & Packaging
  • First 2-months- Full-operations Assistance
  • Kiosk Marketing Programs
  • Full-time Management of Operations


  • Efficient & Effective Operations Systems & Standards
  • Leadership of the brand for over 40 years
  • Assured return of Investment (MONEY BACK GUARANTEE PROGRAM)
  • Reliable Management Team
  • Zero-worry in managing the business

Contact Details of ElarZ Lechon:

20 Speaker Perez St., Bgy. Lourdes,
Quezon City, Philippines
Tel: (02) 742-2118, 416-3067, 412-0739
Fax: (02) 559-1756
Website: http://www.elarzlechon.com (This link will open on a new window)

Basics of Franchising ElarZ Lechon

Benefits of Franchising ElarZ Lechon

  • There is high success rate due to its business model rather than starting from scratch.
  • ElarZ Lechon is a recognized brand or trademark that can guarantee you with success.
  • Financing that may come from various sectors may be availed easily when putting up a good reputation franchise like ElarZ Lechon.
  • A franchisee may also secure huge profit when success formulas are met such as low-cost supplies, proper placement, and good marketing techniques.

What to consider when franchising ElarZ Lechon

1. Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2. Be certain that you can work harmoniously with ElarZ Lechon franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3. Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising ElarZ Lechon.

4. Check if ElarZ Lechon franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5. Best location is one key aspect to have a successful ElarZ Lechon franchise. Study the environment and see if your business suits the surroundings.

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