Ice Cream House
Ice Cream House was first started in 1991 as a small ice cream store in Sariaya, Quezon province and called it the Ice Buko Center. It was a brilliant concept of entrepreneur Stan “Jun” Castillo, a veteran of the ice cream business, having being in the industry for more than 20 years.
In 1989, he started by selling ice buko (coconut popsicles),targeting the CDE market. His ice buko brand, Oro Blanco, created a new level of quality in this once overlooked product category. His branding strategy was a success and soon he was able to wipe out most of his backyard-based rivals and he then launched other brands—Gold Delight, Primrose, So Cool and John and Candy, among others—and moved on to the ice cream category.
In 2001, he established the first Ice Cream Store at San Joaquin, Pasig City with P300,000 in capital. The Ice Cream Store was similar to the old Ice Buko Center, except that it also sold ice cream and light meals like pizza and pasta. And by 2007, Castillo had renamed all of his stores as Ice Cream House. Castillo has also developed new ice cream lines and improved product quality. He is particularly proud of his all-coconut milk ice cream line, Fruity Coco, which he claims is the first of its kind in the world.
In 2005, Castillo opened the business for franchising. Currently, a third of Ice Cream House stores are franchised, while the rest are company-owned. With 63 branches, Ice Cream House is set to fulfill Castillo’s vision of ice cream everyday for everyone.
ICE CREAM HOUSE
20 Kalayaan Avenue
Barangay Malaya, Quezon City
Tel: (02) 392-4115