Ice Cream House

ice-cream-house Ice Cream House  was first started in 1991 as a small ice cream store in Sariaya, Quezon province and called it the Ice Buko Center.  It was a brilliant concept of entrepreneur Stan “Jun” Castillo, a veteran of the ice cream business, having being in the industry for more than 20 years.

In 1989, he started by selling ice buko (coconut popsicles),targeting the CDE market.  His ice buko brand, Oro Blanco, created a new level of quality in this once overlooked product category. His branding strategy was a success and soon he was able to wipe out most of his backyard-based rivals and he then launched other brands—Gold Delight,  Primrose, So Cool and John and Candy, among others—and moved on to the ice cream category.

In 2001, he established the first Ice Cream Store at San Joaquin, Pasig City with P300,000 in capital. The Ice Cream Store was similar to the old Ice Buko Center, except that it also sold ice cream and light meals like pizza and pasta.  And by 2007, Castillo had renamed all of his stores as Ice Cream House. Castillo has also developed new ice cream lines and improved product quality. He is particularly proud of his all-coconut milk ice cream line, Fruity Coco, which he claims is the first of its kind in the world.

In 2005, Castillo opened the business for franchising. Currently, some Ice Cream House stores are franchised, while a number remains company-owned. With more than 60 branches, Ice Cream House is set to fulfill Castillo’s vision of ice cream everyday for everyone.

Contact Details of Ice Cream House:

20 Kalayaan Avenue
Barangay Malaya, Quezon City
Tel: (02) 392-4115

Basics of Franchising Ice Cream House

Benefits of Franchising Ice Cream House

  • There is high success rate due to its business model rather than starting from scratch.
  • Ice Cream House is a recognized brand or trademark that can guarantee you with success.
  • Financing that may come from various sectors may be availed easily when putting up a good reputation franchise like Ice Cream House.
  • A franchisee may also secure huge profit when success formulas are met such as low-cost supplies, proper placement, and good marketing techniques.

What to consider when franchising Ice Cream House

1. Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2. Be certain that you can work harmoniously with Ice Cream House franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3. Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Ice Cream House.

4. Check if Ice Cream House franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5. Best location is one key aspect to have a successful Ice Cream House franchise. Study the environment and see if your business suits the surroundings.


  1. Sir,

    Good Day…

    I would like to inquire on how to franchise on your ice cream house. Any details pertaining as to the fees, terms and conditions. Just send it to my e-mail.
    Thank you.

  2. sir,
    i am interested to franchise on your ice cream house. pls provide me some information and cost on how to franchise of the said business.thank you sir in advance.godbless

  3. Hello! Im interested to franchise your product. Can you please send me all the information and requirements. Thank you very much

  4. Hi. I’m from legazpi bicol. I’m interested to franchise your product. Can you please email me the requirements and how much.
    Thank you very much sir. And hoping to have business with you.
    God Bless.



  6. Sir,

    id like to get more info regarding your franchise scheme,
    esp the cost and the terms and conditions. Am interested
    to join or buy a franchise of the ice cream house .

    Hoping to get the info soon.


  7. Hi!
    I would like to know how much is the franchise fee? can you give me full detail of

    thank you & God bless

  8. Hi there… I had tasted your ice cream and it is so good… Magkano ang franchise.. Pasend nalang poh sa email ko.. Im from pembo staff haus

  9. Can you give me quotation how much is the total cost to put up an Ice Cream store that is already operational…I can provide the space/location and the cost of renovation of the stall that fits for the standard of the store. Could you send me the qoutes coz i want to put it up in Ilocos Region. What If i will be a consignee of your product but I’ll use your name for my marketing. Thanks

  10. Hi ask ko lng po how much mag franchise nito? Pls reply wala po kz nag rereply sa email kht sa phone nyo po busy.

  11. Hi im mark ask ko lang kung magkano franchise and whats included in the package im from lumban laguna

  12. Hi! I just want to ask if I can avail one freezer with different varieties of your products and how much the cost for my little store.

  13. Hi I am currently a wholesaler and a reseller of your ice cream… esp. pinipig, primrose and so cool small cups ice cream, sayat galak and half galon ice creams… napakabenta kaya medyo hirap po kami sa supplies kc under renovation po ata ung nasa Sikatuna.. ung sa Visayas branch nmn laging ubos din paninda nila… can we direct to ur main at Kalayaan Ave. were from UP Diliman… and may i inquire about the franchise bcoz i have a property in Eastwood Residences pwedeng gwing store… tnx God Bless

  14. Hi! inquire lang po regarding wholesaler/retailer of your products. is there a minimum order? Im from Valenzuela. Also, how much is the franchise fee.


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