Ice Cream House

ice-cream-house Ice Cream House  was first started in 1991 as a small ice cream store in Sariaya, Quezon province and called it the Ice Buko Center.  It was a brilliant concept of entrepreneur Stan “Jun” Castillo, a veteran of the ice cream business, having being in the industry for more than 20 years.

In 1989, he started by selling ice buko (coconut popsicles),targeting the CDE market.  His ice buko brand, Oro Blanco, created a new level of quality in this once overlooked product category. His branding strategy was a success and soon he was able to wipe out most of his backyard-based rivals and he then launched other brands—Gold Delight,  Primrose, So Cool and John and Candy, among others—and moved on to the ice cream category.

In 2001, he established the first Ice Cream Store at San Joaquin, Pasig City with P300,000 in capital. The Ice Cream Store was similar to the old Ice Buko Center, except that it also sold ice cream and light meals like pizza and pasta.  And by 2007, Castillo had renamed all of his stores as Ice Cream House. Castillo has also developed new ice cream lines and improved product quality. He is particularly proud of his all-coconut milk ice cream line, Fruity Coco, which he claims is the first of its kind in the world.

In 2005, Castillo opened the business for franchising. Currently, some Ice Cream House stores are franchised, while a number remains company-owned. With more than 60 branches, Ice Cream House is set to fulfill Castillo’s vision of ice cream everyday for everyone.

Contact Details of Ice Cream House:

20 Kalayaan Avenue
Barangay Malaya, Quezon City
Tel: (02) 392-4115

Basics of Franchising Ice Cream House

Benefits of Franchising Ice Cream House

  • There is high success rate due to its business model rather than starting from scratch.
  • Ice Cream House is a recognized brand or trademark that can guarantee you with success.
  • Financing that may come from various sectors may be availed easily when putting up a good reputation franchise like Ice Cream House.
  • A franchisee may also secure huge profit when success formulas are met such as low-cost supplies, proper placement, and good marketing techniques.

What to consider when franchising Ice Cream House

1. Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2. Be certain that you can work harmoniously with Ice Cream House franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3. Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Ice Cream House.

4. Check if Ice Cream House franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5. Best location is one key aspect to have a successful Ice Cream House franchise. Study the environment and see if your business suits the surroundings.