Precious Hearts Romances

Precious Hearts Romances was recognized as the bestselling Tagalog romance pocketbook and introduced by PRECIOUS PAGES CORPORATION (PPC).  The company began in 1992 when most businesses were closing down due to the crippling energy crisis. At that time, Tagalog romance pocketbooks were gaining popularity among Filipino romantics, especially the women. Segundo D. Matias Jr. and Richard Reynante, two creative think tanks from advertising, film and television, knew very well the Filipino taste in entertainment, so they decided to pool their resources and came up with the romance novel book.

Starting with one book every month, PHR became an instant hit, and in such a short time the company came up with several other romance novel book imprints.

The company flourished. Within the next five years since its birth, the PPC was able to pool its own stable of romance novelists, acquire printing machines, employ a core staff of mostly production workers, and rent a venue for both its business offices and production requirements. Book releases reached a high of 25 titles per month, with its banner book imprint PHR becoming the bestselling Tagalog romance pocketbook in the country.

As it grew bigger, the company diversified into the conceptualization and production of other products, particularly song/music-cum-chord books, romance magazine, cellphone text messaging-cum-ringing tones books, joke books—and children’s books, which saw the birth of PPC’s sister company, Lampara Publishing House, Inc.-Easy to Learn Books, with its foreign subsidiary ETL Sidney.

By the end of 2005, PPC had long established its name not only as the number one publisher of romance pocketbooks (with 50 titles under various book imprints and series novels released every month) but also as a publication firm to reckon with in the industry.  In the pipeline were blueprints of new products: a series of books about horror stories, fantasy-romance pocketbooks, illustrated animé books, cookbooks, and English and Tagalog chick lit.

PPC is an active member of the Book Development Association of the Phil., Inc., National Book Development Board, Book Exporter Association of the Philippines, Inc. The Manila International Book Fair.

Franchise Details:

Franchise Fee :   Php150,000.00

Capital Investment:

• Php400,000 – Php600,000.00
• Up to Php1.2 Million (Mall)
• No Royalty Fee
• 2% Systemwide Ad. Fee
• Turn-key package

Term : 5yrs/5yrs/5yrs

Required Space:

• Booth (10sqm)
• Full-store (40 sqm or more)

Contact Information:

PRECIOUS PAGES CORPORATION
83 Sgt. E. Rivera St., San Francisco del Monte
Brgy. Manresa 1115, Quezon City, Philippines
Tel. No.: 414-6188
Fax No.: 367-6222
Email: edithgarcia@phr.com.ph
Website: www.phr.com.ph

or

U-Franchise Sales & Management
Unit 2807 Jolibee Plaza, F. Ortigas Jr. Road
Ortigas Center, Pasig City
Tel: (02) 634-3717 and 634-0586
Fax: (02) 635-6005
Email: info@u-franchise.com.ph