Animaland Entertainment Inc., the company behind the “create your own stuffed toy” store concept originated in Las Vegas, Nevada.  Animaland brand was brought here in the Philippines by Belinda Dy,  after more than a year of negotiations and with an initial capital of P1 million.  Dy then became president and general manager of Animaland Stuffery Inc., the company granted the Philippine franchise to sell stuffed toys using the Animaland brand.

Animaland Stuffery tested the Philippine market in 2005, with its first outlet at Makati at the Rockwell Powerplant Mall.  Since it was then nearing Christmas, that first outlet was a huge hit from the start, with people in search of Christmas gifts flocking to the store.

Aside from the cuddly stuffed toys, among Animaland’s head-turners are animal skins, wishing stars, birth certificates, animal outfits and exclusive condo boxes.  The condo box, explains Dy, is a carrying case for his or her newly created stuffed animal.  Customers may also buy furniture for their “baby”, including beds, sofas and couches, cradles and swings.  Accessories, like ribbons, underwear, shoes, socks, and even a voice recordable chip, are also available.

Animaland Stuffery now has seven company-owned outlets—Bonifacio High Street at the Bonifacio Global City in Taguig, Shangri-La Mall in Mandaluyong City, Robinsons Place Manila, SM Mall of Asia in Pasay City, Festival Mall in Muntinlupa, TriNoMa in Quezon City and Marquee Mall in Pampanga.

It has also ventured into franchising with franchised outlets at Parkmall and the Ayala Center, both in Cebu City.

Animaland Stuffery has also successfully brought the brand overseas, under a special arrangement with the US company, operating two sites overseas and opening a third very soon.

All of Animaland products are available either in carts (or kiosks) or typical inline stores.  In-line stores refer to fully enclosed stores that are permanently installed within a shopping mall.

Franchise Details:

Franchise Investment :

• Php1.5 million to Php2 million  (Cart or Kiosk setup)
• Php3 million to Php4 million (In-line Store)

Inclusions:

• Franchise fee
• Machine cost
• Initial merchandise inventory
• Training of personnel
• Rental estimates.

Contact Information:

ANIMALAND STUFFERY INC.
1400 Pres. Quirino Ave.
cor. South Super Highway,
Paco, Manila
Tel: (02) 563-7881; (02) 561-2380
Telefax: (02) 562-6365
Email: animaland_phil@yahoo.com.ph
Website: www.animaland.com