Toby’s Sports is one of the popular destination when it comes to sports equipment and apparel in the Philippines.  The retail chain started from a humble  beginnings in 1978 as a small and modest toy shop selling imported Disney goods in a quiet corner of the Greenhills Shopping Center.  The store, which was first called Toby’s Forms and Shapes and later on Toby’s Sports and Hobbies, was the brainchild of Roberto Claudio, Sr., who named the store after his eldest son. Seeing an opportunity to sell skateboards after the holiday season, he eventually transformed his retail space into a sporting goods store that offered a wide array of sports apparel, equipment, and accessories.

In the following years, Toby’s—under the leadership of Roberto, Sr. and his brothers Jojo and Rod, and his son, Toby—revolutionized the sporting goods business, and eventually relaunched as Toby’s Sports. From the small space in Greenhills, Toby’s continued to build a chain of sports stores in locations around the Philippines. Its wide product assortment, international brands, modern ambience, knowledgeable and professional sales personnel set them apart from the traditional stores. Toby’s was clearly different and ahead of its time.

Today, Toby’s Sports constantly evolves to keep up with the times. When it comes to store design, features, merchandise, and staff, Toby’s maintains their stronghold and continues to push the limits of the sports retailing industry. In 2001, they opened the country’s biggest interactive sports superstore, the Toby’s Sports Arena. Several Arena concept stores are now open around the country, featuring activities and games that customers can enjoy, such as the Toby’s Basketball Shootout and an indoor climbing wall called The Rock, among others.

Toby’s Sports carries more than 157 brands and showcases more than 60,000 unique items in over 30 branches nationwide. Thirty years later, far from their small beginnings, Toby’s continues to serve millions of Filipinos, igniting their passion for sports.

Franchise Details:

Initial Investment :   Php2.5 Million

As a new Toby’s Sports Franchisee, they will provide you with a whole range of support services to ensure that your Grand Opening will be a success!

1. An in-depth marketing study
2. Consultation for your site selection
3. Assistance in negotiating for your lease
4. A comprehensive four-week training program in store and back-office operations.
5. Provide design and display assistance in the fit-out of the store. All design specifications, floor plans, electrical drawings, and display procedures will be provided by Toby’s
6. Bookeeping and Sales Personnel Training
7. Provide the initial stock load of sports merchandise equivalent to franchisee initial fit-out cost
8. Inclusion of your franchisee in the National Advertising Program in all media placements.
9. Provide assistance in the store’s documentation to include: all internal management accounting, merchandising, and sales forms and computer software.
10. Provide assistance in sourcing the financing, insurance and medical coverage for the franchise.

Advantages in franchising Toby’s Sports:

• Highly recognizable Brand Name and Logo  -  because Toby’s name has achieved strong name and image recognition through its extensive experience in the sports retail industry.
• Customer Satisfaction is our utmost concern  -  because they continually find ways to satisfy their customers’ needs, and their franchises reap the benefits of customer loyalty they harnessed over the years.
• Wide range of sports brands  -  because no other sports retail store can match Toby’s wide array of sports products and accessories. The Toby’s brand boasts of group purchasing power for sports equipment, shoes, apparel and accessories.
• Comprehensive Operational and Training Manuals  -  because their manuals are based on a successful and tested operating and franchise system. Their merchandising and franchise services teams keep their franchises abreast of change and advancement in sports retailing.

Benefits of considering a Toby’s Sports franchise are the ff:

• They offer fast-tracked entry and low-risk business with unlimited market potential for growth and profitability.
• Their franchise package costs less than other franchise competitors, while you receive essentially the same profit potential.
• They are growth-oriented company with a strong attraction in any shopping destination.
• Their franchising network is composed of successful franchise operators in the following key areas: Las Pinas, Muntinlupa, Binan, San Pablo, Batangas, Cabanatuan, Pampanga, Cebu, Iloilo, Iligan, Cagayan de Oro, Davao and Zamboanga.
• Their philosophy and management systems are geared to the objective of attaining profitability and a high degree of retail sales service.

Simply put, TOBY’S SPORTS offers you a better alternative.  Their managerial program and marketing strategies aim to give their franchisees greater, real income opportunity and capital gains potential than starting your own sporting goods retail business or any retail business for that matter.

Contact Information:

TOBY’S SPORTS
143 Pasig Blvd.
Pasig City 1600
Tel: 642-4414 to 15 local 219
FAX : (632) 671-1566, 671-2113
E-mail : info@tsf.ph
Website: www.tobys.com