Bacolod Chicken Inasal
Bacolod Chicken Inasal (BCI) started out as a small take out and delivery counter in July of 1993 at EDSA Central Complex in Mandaluyong City. Owned and managed by the sisters and brother team of Rose, Bing and JM Tanalgo. Bacolod Chicken Inasal is a fast growing popular restaurant chain in the Philippines that seeks to become a Filipino restaurant institution known for its tradition of providing a great food experience giving delightful and lasting memories to customers. They are a Filipino-themed, middle-priced range, casual dining restaurant chain that specializes in the delicious chicken barbecue known as “chicken inasal” as well as a wide selection of well-loved Filipino dishes and specialties from southern Philippines.
The “chicken inasal” is a local version of the Filipino barbecue that originated from Bacolod City in the Visayas islands south of the Philippines. It is a delicious dish of chicken parts marinated in local herbs and spices, skewered on bamboo sticks then grilled to juicy perfection. Chicken inasal is so popular in Bacolod City that there are street stands selling the chicken barbecue in almost every corner. Bacolod City and the surrounding region is well-known for its delicious cuisine that are popular favorites of most Filipinos.
BACOLOD CHICKEN INASAL does not however, just serve well-loved Filipino dishes but it also offers a great food experience, feelings of comfort and convenient eating. Their intensive market research efforts through surveys and focus group discussions show that their customers enjoy a great food experience with BCI due to their delicious tasting dishes, the outstanding service of staff, the relaxed and comfortable ambience of interiors and reasonable prices. Surveys also show that they bring feelings of comfort to their customers through dishes that remind them of home. Lastly, studies show that the majority of their customers dine at BCI for the convenience of having good tasting food served quickly saving them from doing their own cooking.
The corporate office is the home of Beaming Dreams Corporation — the holding company that operates Bacolod Chicken Inasal restaurants as well as Sunflavors Corporation, the production commissary. Beaming Dreams Corporation handles top level decisions such as resource allocation, investment and expansion plans, technological improvements as well as specific programs and strategies for business development. Beaming Dreams Corporation also handles operations management for BCI and Sunflavors which includes accounting and finance, purchasing, human resource, training, marketing and administrative matters.
Beaming Dreams Corporation
3rd Floor Industrial Timber Corporation (ITC) Building
337 Senator Gil Puyat Avenue in Makati City.
Tel: (+632) 896-3473