Aficionado Germany Perfume was manufactured and distributed nationwide by Central Affirmative Co., Inc.   It all started by a man in the person of Mr. Joel Cruz in 1999.   With a couple of hundred pesos, Sir Joel decided to put up perfume business where he seeked the assistance of his friend who is now the Vice President Internal of the company.  The house of Sir Joel’s mother located in Sisa St. Sampaloc Manila became their marketing office.  They have developed the product in best quality and affordable prices and named the product as “AF” or AFFIRMATIVE.  This is were JOEL CRUZ ENTERPRISE was born.

Initially, the product was sold at the first outlet of Ever Gotesco-Grand Central in Caloocan City.  But the demand of the product in the market continues to grow that the garage area can no longer accommodate the production of the product.   The company then rented a small, two-storey apartment along the same street in Sampaloc, Manila.

In year 2001, the company was register as a corporation, now called, CENTRAL AFFIRMATIVE COMPANY, INC.

In September of 2001, the brand name AFICIONADO- Germany Perfume was granted registration and became the trademark brand of the product.  The growth of the company has continuously expanding from Metro Manila, to Luzon, Visayas and Mindanao.

The company ventures again in Franchising business.  The first Franchise outlet opened in Laoag in March 2004.

In July 2005, with the company’s dynamic Research and Development team launched its new product extension, the Aficionado Bath and Body Spray mostly commonly known as Aficionado cologne.

Right now, they have 60 franchise stores out of a total of almost 150 stores nationwide. They are  happy to hear the testimonies of our several franchise partners about the success of their Aficionado business and how they are proud to belong to the number one (1) in the industry in terms of market scope and share in the country.

Contact Information:

Head Office
1774 Instruction St., cor.
N.S. Amoranto Avenue,
(formerly Retiro St.)
Sampaloc, Manila 1008
Tel: (632) 740-7953/72; 740-3895; 411-5455; (632) 731-9628
Fax: (632) 412-0992
Website: www.aficionado.com.ph