Tokyo Tokyo Restaurant

Bypinoyentre

Feb 18, 2010

tokyo-logo TOKYO TOKYO was first established in 1985 with its first branch in Quad Carpark, Makati City.  It is the No.1 Japanese restaurant chain in the Philippines .  After two decades, Tokyo Tokyo has become a household name with over 60 branches in Metro Manila and the highly urbanized cities in Luzon .

TOKYO TOKYO has become synonymous with quality and affordable meals such as its bestsellers – PORK TONKATSU, SHRIMP TEMPURA, BEEF MISONO and of course, the first in the market, RED ICED TEA. Tokyo Tokyo’s SUMO MEALS and SUMO REMIX MEALS are big enough for two at very reasonable prices.

In 2007, Tokyo Tokyo also opened its doors for franchising. Tokyo Tokyo Circle provides you with the opportunity of being part of the Tokyo Tokyo family. By being an owner of your Tokyo Tokyo Restaurant, you not only become part of our Circle, you also open the door to an exciting entrepreneurial future with the number one Japanese QSR chain in the Philippines.  Upon opening their franchise doors  by joining the Philippine Franchise Association (PFA), they have received eight new member stores in their Circle with hundreds more knocking with the hope of gaining the benefit of their franchise philosophy.

Now, Tokyo Tokyo offers Franchise opportunities to interested partners. We aim to further expand and continuously offer customers with our high-quality, delicious yet affordable Japanese dishes.

How to Franchise Tokyo Tokyo:

Franchise Fee: Php1.4 Million

Tokyo Tokyo Franchise Inclusions:

  • Use of Tokyo Tokyo trademark, name and logo
  • Pre-opening and start-up assistance
  • Site selection and evaluation
  • Architectural / Store design and construction assistance through Tokyo Tokyo’s official contractor
  • Comprehensive franchisee operations manual
  • Training on Japanese fast food management, operations and services, customer service, TQM, systems, and other practiced management principles
  • Guidance and training on a user-friendly POS system
  • Guidance on operation and sales performance reporting
  • Aggressive system-wide advertising and promotion assistance
  • Access to Tokyo Tokyo’s commissary facilities, products and services
  • Grand opening assistance
  • Continued support and business development consultancy to address daily store operations issues and peak performance maintenance at all times

Total Investment Package: starts at  Php14 Million
Required Space: Floor Area of 90-150 square meters for Mall Stores
Franchise Term: Ten (10) years
Royalty Fee: 5% of Sales
Advertising Fee: 4% of Sales
Management Fee: 2.5% of Sales

Franchising Process

1. Submit the initial franchise requirements.

  • Letter of Intent (LOI)
  • Location Map of Proposed Site and Floor Plan

2. The preferred site will be evaluated and validated within three (3) weeks.

3. Undergo the screening process with Tokyo Tokyo Franchising Department.

4. Applicants will be informed three (3) weeks after the screening process if they passed and the site is approved.

5. Once approved, go to Tokyo Tokyo Head Office for the contract signing of Franchise and Management Agreement along with the franchise payment.

Contact Details of Tokyo Tokyo:

THE FRANCHISING DEPARTMENT
Email: [email protected]
Facebook Page: www.facebook.com/tokyotokyophilippines
Visit Website (This link will open on a new window)

Basics of Franchising Tokyo Tokyo Restaurant

Franchising benefits

Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Tokyo Tokyo Restaurant, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Tokyo Tokyo Restaurant is beneficial for the inverstors:

High success rate due to its business model rather than starting from scratch.

Franchising Tokyo Tokyo Restaurant offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.

Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.

Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.

Tokyo Tokyo Restaurant is a recognized brand or trademark that can bring you success.

Success is achievable for franchising recognized brands like Tokyo Tokyo Restaurant due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Tokyo Tokyo Restaurant, reducing the risks associated with independent entrepreneurship.

Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.

Availing financing from various sectors is highly likely due to a good brand reputation.

Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.

Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Tokyo Tokyo Restaurant also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.

Formula for success that a franchisor may provide.

Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.

5 things to consider when franchising Tokyo Tokyo Restaurant

1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2 Be certain that you can work harmoniously with Tokyo Tokyo Restaurant franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Tokyo Tokyo Restaurant.

4 Check if Tokyo Tokyo Restaurant franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5 Best location is one key aspect to have a successful Tokyo Tokyo Restaurant franchise. Study the environment and see if your business suits the surroundings.

Successful frachising 101

Becoming a successful Tokyo Tokyo Restaurant franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:

Research

Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.

Understand the Franchise Agreement

Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.

Financial Planning

Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.

Training and Support

Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.

Location Selection

If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.

Follow the System

One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.

Provide Excellent Customer Service

Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.

Marketing and Promotion

Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.

Manage Finances Wisely

Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.

Adapt and Innovate

Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.

Network with Other Franchisees

Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.

Stay Committed

Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.

By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Tokyo Tokyo Restaurant franchisee.

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