Cerealicious concept was born on early of 2005 when a group of friends decided to offer a new and exciting way of eating cereals outside of home.  It is one constant evolution of creative ideas, thoughtful experiments and passionate undertakings.  The group, consisting of college friends and officemates, saw that the market needed healthier food options that are delicious at the same time.  The group began conceptualizing the business identifying their target market, scouting for the ideal location, planning the store look, floor layout and design, logo and mascot, product offerings and witty names of their bestsellers.  After a year of planning, the first Cerealicious outlet opened its doors on January 4, 2006 inside the University of Sto. Tomas compound.  Its homey kitchen atmosphere attracted students who wanted to relax and feel happy amidst the daily stress in school.

Cerealicious soon gained a loyal following especially among the young people.  After a few months, the business grew and expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills.  In 2007, the dynamic group continued to expand in Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as Ateneo de Manila University, Ateneo de Davao, and De La Salle Zobel.

The cereal bar offers different ways to enjoy cereals. Their create-your-own line allows customers to experiment and play around with the assorted cereal brands, different kinds of toppings, ice cream, syrups, as well as a wide variety of milk choices. Customers who find it hard to choose among the varied options can opt to order Blockbusters which are set combinations of cereals, milkshake and toppings named and inspired after hit movies such as Nutting Hill (Notting Hill), Jelly Maguire (Jerry Maguire), Foreese Gump (Forest Gump), Cashewblanca (Casablanca), Froot Loose (Foot Loose), Jumango (Jumanji), and a whole lot more.

Aside from the refreshing and mouthwatering cereal concoctions, Cerealicious also offers smoothies with cereal bits which they call Smoochies, as well as cereal treats and cereal splits which they call Ice Cream Liners.

Whether you’re in kindergarten, a teenager, a college student, a serious banker or even a doting grandmother, you will definitely get excited, even deliriously dizzy at the sight of our delightful array of 30+cereals, 40+ toppings and certainly memorable Cereal Blockbusters.

Through word of mouth, and the success of their flagship store in UST, they have received a lot of franchise inquiries. They are glad about this, but in order to take care of their business and uphold their high standards, they will only consider partnering with individuals who share their vision, mission, and core values.

Franchise Details:

Franchise Term :  5 years

Franchise Inclusions:

• Site selection assistance
• Use of brand name and logo
• Use of a proven business operations system (all in the Ops Manual)
• Planning and pre-operational support
• Assistance in hiring and selection of employees
• Training program for the franchisee and the employees
• Opening assistance
• Marketing/Advertising support
• Central purchasing
• Continuous operations support/Monitoring of outlet
• Continuous research and development
• Continuous support on personnel training

Requirements:

1.) Letter of Intent (addressed to Crissy Balatbat, Business Development Head)
2.) Bio-data/Resume
3.) Filled up franchise application form
4.) SEC papers (if you’re applying as a corporation)

Note: They do not answer inquiries about their franchise program  through text messaging.  If you would like to learn more about franchise opportunities with Cerealicious, email them.

Contact Information:

CEREALBOX, INC.
Unit 203, 2/F Remedios Building,
#55 Roces Avenue, Barangay Laging Handa,
Quezon City, Philippines
Telefax: (02) 413-8320
Mobile: 0917-7954481
Email: cerealiciouscafe@yahoo.com
Website: www.cerealicious-ph.com