The Coffee Experience (TCE) Coffee Shop opened its first espresso bar in the Glorietta Activity Center on February 12, 1993, operated by CX Food Enterprises, Inc., one of the pioneer in the on-site espresso bar concept in the Philippines.  It was started as an experimental simple family business venture that introduced various retailing concepts to establishments and consumers alike. With nothing more than an innovative spirit and a simple but unique concept, a successful business was born.

Serving specialty coffee, it began as a innovative and unique business venture that incorporated a western concept of serving a variety of espresso-based beverages through the use of the proper equipment to extract coffee from premium local coffee beans.  Developing its own unique blend, The Coffee Experience was able to cater to the distinct taste of the Filipino, yet still attract foreign clientele because of its comparable quality to international blends. Through the years, TCE concentrates its efforts to build a business, aiming for exceptional quality for each of its products.

The Coffee Experience espresso bar was intentionally, and to serve only quality espresso-based beverages for the discriminating crowd.  It was the first of its kind in the Philippines and paved the way for the emergence of similar business ventures. By the end of 1993, the company already had 4 successful espresso bars in major malls in Metro Manila, one of which was in Robinson’s Galleria.

In the successive years, coffee drinking evolved to be the alternative beverage. Through TCE’s introduction of COLD coffee concoctions such as Latte Mocha Granita, the coffee drinking market extended to the younger segment represented by 18-25 years old customers. In addition to this, The Coffee Experience created a new lifestyle allowing people to take their coffee anytime… anywhere.

Aside from being affordable, The Coffee Experience allows the customer to be flexible enough to create his own concoctions. We offer EXTRAS for the customer to choose from, s uch as a choice of additional shots of flavor, espresso, and whipped cream. A variety of toppings such as marshmallows, chocolate and vanilla powder, and chocolate syrup are other options to jazz-up a cup of brew.

The Coffee Experience also offer catering services for business functions, exhibits, special events, and even private parties.

Franchise Details:

Franchise Package Inclusions:

• Site evaluation
• Training
• Complete architectural plans
• Outlet construction

Preferred sites :   malls, commercial centers, schools, buildings lobbies, hospitals or airports.
Space Requirement :   minimum of 6 square meters

For further inquiries, please see the details below.

Contact Information:

THE COFFEE EXPERIENCE
12-A Alfonso xiii Street,
Barangay Corazon de Jesus
San Juan, Metro Manila
Tel. 722-5159, 7224457
Fax. 7051179
Website: www.thecoffeeexperience.com