Cindy’s Bakery and Restaurant started out on 1971 in Tarlac City,  a vision of product quality imparted by consistent freshness and taste, and innovativeness in store design, colors, packaging, and related aspects was turn into a reality and became the destination of choice by visitors and residents alike with its freshly baked breads hot from the oven, refreshments such as halo-halo, local snacks like pancit luglog.

Cindy’s eventually branched out to Olongapo City and Metro Manila as part of a strategic marketing plan and was rewarded with loyal patrons from the teenage and young adult market.

The introduction of new products such as the burger line, spaghetti, and French-fries to the Snack section and new dishes to the Express Meal section proved to be a favourable decision in the continuous store expansion in Metro Manila, Tarlac province and Northern Luzon.

Cindy’s gave equal marketing attention to its three sections namely: Hamburger section (burgers, spaghetti, French fries, etc.) Express Meal section (rice dishes, desserts, etc.), and bakeshop section (baked varieties, cakes, breads, pastries, etc.) in sticking to the “typical” fastfood theme. An extensive survey conducted in mid-90s led to the opening of Cindy’s “new concept” store in December 1996, wherein Cindy’s was re-established as a bakery foremost and a restaurant second, successfully differentiating itself from other run-of-the-mill fast food players. The snack and Express Meal line were retained as a complement the primary positioning of Cindy’s as a bakery store.

More than just redesigning the logo, look of the stores, uniforms, and the marketing direction of Cindy’s, an equally important decision for all the changes were to be meant to appeal to the family; in other words, to become an ideal destination for all members of the family, rather than mainly the teenage and young adult crowd.

To date, there are forty branches of Cindy’s including bakery stands, but excluding bakery dealerships.

Franchise Details:

Cindy’s have several types of stores depending on the space available.

• Bakery – this type of Cindy’s stores occupy 10-20 sqm. of space and sells exclusively Cindy’s baked goods
• Compact – this store occupies 40-100 sqm. of space and offers a limited variety of snack products
• Junior – usually assigned to 150-200 sqm. spaces and offer the full range of Cindy’s snack products and a some Express Meal items
• Full size – a minimum available space of 250 sqm. is the requirement for this type of store and carries the full line of Cindy’s products and seats the most number of customers

Cindy’s has many products that it’s widely known for. To give you an idea, we will mention the most popular choices:

• Bakery – Loaf breads (of all kinds), mamon (of all variety), filled bun variety, roll cakes, and “Celebration” cakes
• Snacks – Palabok, cheeseburger and other burgers, fried chicken, chicken & pork barbeque, and french fries
• Express Meal – Rellenong bangus, beef kaldereta, pork menudo, chicken curry, and lumpiang shanghai

Bakery Dealership
A bakery dealership is basically a wholesale and reselling arrangement entered into by entrepreneurs, typically merchants who already run a food service or small grocery outfit, who wish to have an authorized sales outlet for Cindy’s bakery products in their area.

Cindy’s Bakery and Restaurant don’t have any pre-packaged franchise because each individual franchisee has different requirements. Please feel free to contact us. Thank you.

Contact Information:

Head Office and Plant
Cindy’s Commissary
Romulo Highway, Brgy. Tibag
Tarlac City 2300
Trunkline:  63(45)491-1316
Fax:    63(45)982-0748
Website: www.cindysbakery.com