Mexicali concept was a replicate of an authentic San Francisco-style taqueria in Manila, for Filipinos to find out about a California staple and for ex-Californians who miss this type of food to have a place to go. At Mexicali the emphasis is on the burritos, San Francisco style.

The menu we came up with, aside from a few modifications, is very close to a typical S.F. taqueria menu board. This includes: several different types of burritos (grilled steak, barbecue chicken, barbecue pork, carnitas (roast pork), ground beef, grilled shrimp, and chimichangas); enchiladas ( chicken , beef or cheese); tacos (beef, barbecue chicken or grilled vegetables ); chili con carne; totopos (tortilla chips) with guacamole, jalapeno cheese sauce, refried beans and so on. Three months later, to cater to a healthier Filipino, we started offering vegetarian meals (such as grilled vegetable burritos) without losing the California Mexican flavor. Surprisingly, even meat lovers enjoyed this tasty variation.

Mexicali finally opened our doors in March, 1993 not expecting much business since everybody else (the other fastfood outlets) had yet to open. Plus they had zero publicity. Imagine their surprise when they found out that Manila liked burritos after all! Now they get people from all walks of life, which they think is great.  People run into old friends and meet new ones. They use Mexicali as a meeting place.

In the end, they have what they have always wanted - a friendly, non-threatening place where the price is right, the food is good and in large portions, the music hip and the people warm – just like in San Francisco.

Franchise Details:

Estimated Total Outlay:

• Basic construction  Php 1Million
• Equipment  Php600,000.00
• Interiors/Accessories   Php200,000.00

Franchise Inclusions:

• Trade name, License and Trademark
• Personnel Recruitment
• Training of  Manager and Crew members.
• Construction and Equipment
• Operating Assistance
• Operations Manual

Space Requirement :   Between 40 to 70 sqm.
Royalty Fee :   6% of monthly gross sales
Franchise Term :   5 years/renewable
ROI :   under 2 years

Contact Information:

MEXICALI
3B 3/F JVR Bldg.
5782 Felipe St. Makati City
Tel No: (632) 8957713 or (632)729-3358
(Look for Glen or Bambie)
Email: contact@mexicali-phil.com;  mexicaliphilippines@gmail.com; mexicali-phil93@gmail.com
Website: www.mexicali-phil.com