Generika Drugstore was owned and operated by Erikagen, Inc. The company was established on September 2003  to educate Filipinos about generics, and to provide them with access to quality affordable generic medicines.

The venture started slowly and cautiously, opening its first outlet in May 2004 in Montillano street, Alabang.  As of April 2008, 16 company-owned outlets are fully operational in strategic locations of Metro Manila, Laguna and Cavite. Also, a major milestone that signals faster expansion of the Generika chain of drugstores just took place. The company opened its 17th store and first franchise store in May 2008 at Mega Q Mart in Cubao, Quezon City.

The company’s focus is on generic medicines as a value-for-money alternative to branded products. Generika fully believes in and supports the thrust of the government to provide quality and affordable generic medicines to the Filipino people. Many of our store outlets are already accredited as Botika ng Bayan.

Equally important is the corporate commitment of Generika to the quality of the medicines offered to customers. Generika takes a long term view and aims to firmly establish its reputation and credibility both in the industry and the marketplace. We carry only BFAD approved medicines, but take the additional step of screening and selecting only those that meet/exceed our internal standards. We put the quality of the medicines we sell above all other considerations. Moreover, periodic monitoring of the products is done thereafter to ensure that quality remains consistent. Substandard products are rejected outright. We will not compete for market share simply by offering the lowest price.

While the company’s focus is on quality generics, Generika Drugstore also carries branded medicines, medical supplies, galenicals and selected consumer goods – all at competitive prices. Our aim is to be a more complete drugstore than many typical outlets in the market.

Delivery service for a minimum P300 purchase of generics is an added convenience to our customers and is now offered daily in most stores. Thus people can visit our stores and have their Blood Pressure monitored for free.  Blood Sugar Screening (FBS/RBS) can be done for a minimal amount.  We also conduct Libreng Konsulta, Libreng Bunot, and provide free cholesterol screening during special occasions.  Generic awareness presentations are often made to senior citizen chapters and other groups to make them well-informed about generics.

Generika Drugstore long term goal is to be the leading national chain of drugstores offering quality affordable generic medicines. We shall offer superior customer service, complemented by a strong sense of social purpose. To reach this goal, we see franchising as the main engine of growth in the coming years as the company expands its reach in measured steps throughout the country.

Franchise Details:

Franchise Package :   Php 894,000.00

Includes :

• Franchise Fee of Php 150,000.00
• Initial Inventory amounting to about Php 300,000.oo
• Security Deposit of Php 100,000.00
• The right to use the Generika trademark and logo
• Location and market study assistance: because location is a major factor of success, we take extra steps to validate the target site’s sales potential. We organize free traffic counts for you. We also suggest sites which we have already evaluated.
• Architectural/store design and construction assistance.
• Start-up and pre-opening assistance.  Target is to open the site between 4 to six weeks after the signing of the franchise agreement.
• HR support in the assistance in the recruitment of store personnel.
• Pharmacists and Pharmacy Assistants
• Extensive training on pharmacy retailing and management, computerized operation and customer service.
• Three computers per store, complete with the necessary printers and other peripherals and installed with Retail Expert, our exclusive Point-of-Sale (POS) system to manage sales transactions, inventories and facilitate customer service.
• All necessary pharmaceutical and operations supplies.

Total Capital Investment:  Php 1.5Million to 1.7Million
Franchising Term:  Five (5) years.

Required Space:

• 20-25 sqm. up to 60 sqm. preferably with at least 4 meter frontage. This is needed because of the equipments such as 3 sets of computers, refrigerator, compounding area, shelves, counters and cashier tables, as well as for the stocks.

Required Location:

• Should be ground floor, located along a main street, preferably at a corner intersection, and highly visible outside. There should be dense residential areas nearby and good pedestrian traffic counts. Ideal locations are near landmarks, like markets/commercial areas, jeep or tricycle terminals, or located strategically where many people pass. Presence of nearby hospitals or clinics is an advantage but is not required.

Contact Information:

ERIKAGEN INCORPORATED
Bay 15, 2nd St. Cervantes Compound,
KM. 17, West Service Road
Parañaque City
Trunkline:  (632) 821-0149; (632) 824-1425; (632) 824-1509
Fax No.:  (632) 821-5453
Email: contact@generika.com.ph
Website: www.generika.com.ph

Mr. Edward Arban,
Business Development Manager,
Tel. Nos.: 824-4685 or 703-4703
Mobile: 0922-898-4982
Email: franchising@generika.com.p