Go Nuts Donuts

gonuts_donutsGo Nuts Donuts opened its first  store at the Bonifacio Global City in Manila on December 11, 2003.  The brand has been a resounding success from the very start.  Go Nuts Donuts is lighter and  softer with a distinct “melt-in-your-mouth” quality that was superior to the competition. The donuts also enjoyed a considerable advantage in terms of shelf-life as the product was specially designed to stay fresh for 3 to 4 days more than the average donuts. This made it ideal as a Pasalubong or Take-Home Treat for customers.

In just over 3 years, the company has established a network of 30 stores in the Philippines. 17 of the 30 stores are company-owned and the remaining 15 stores are owned by a select group of franchisees. 2006 also saw the beginning of the international expansion of the brand with the opening of the first theater store in Kuwait at the Al-Bahar mall. There are currently 4 Go Nuts Donuts stores in Kuwait.

The company recently introduced the Go Nuts Donuts LITES range, a low-carb, high-fiber, no sugar-added range of donuts that is another “first-of-its-kind” innovation in the donut world. Created for the health and diet-conscious consumer, the Go Nuts LITE has quickly another favorite, particularly for older, more mature customers.

Also in 2006, the company rolled-out its coffee line — “Mad Brews”: a complete line of espresso beverages and frozen blends that is designed to compliment our “hot-on-demand” donuts.

Go Nuts Donuts firmly believes that the real challenge is to continually delight consumers through constant innovations. Development is always a top priority.

How to Franchise Go Nuts Donuts :


Satellite Franchise Agreement (SFA) – Built-up Store

  • Franchisee Fee :  Php300,000.00 (VAT exclusive)
  • Applicable within Metro Manila only
  • Ideal floor size: 40 to 60 sqm
  • Capital Investments :  Php750,000.00 to Php1.5 Million
  • Ideal Locations: Malls, Supermarkets, Bus Terminals, Office Buildings, Airports/Terminals, Schools

Area Development Agreement (ADA) – Commissary & One Retail Outlet

  • Franchise Fee :  Php500,000.00 (VAT exclusive)
  • Ideal floor size (commissary): 150 to 200 sqm
  • Capital Investments (inclusive of retail outlet) :  Php7 Million to Php9 Million
  • Exclusivity to develop the area will be studied based on saturation and demographics.

Franchise Term: 

  • 3 years, renewable – for the Satellite Franchise Agreement (SFA)
  • 5 years, renewable – for the Area Development Agreement (ADA)
  • Royalty Fee :  8% of Net Sales

Application Requirements:

  • Submit a Letter of Intent indicating the type of franchise package and proposed location.
  • Submit a location map that gives directions to the proposed area and indicates the near-by streets.
  • Submit a detailed resume of the franchise applicant and a completely filled-up Franchise Evaluation Form (FEF).

Steps in acquiring a Go Nuts Donuts Franchise:

  1. Submit requirements 1 to 3
  2. Go through a panel interview
  3. Conduct a scheduled site inspection and approval
  4. Payment of Franchise Fee and Signing of Franchise Agreement

Contact Details of Go Nuts Donuts :

The Doughnut People, Inc.
Franchise Department
5th Floor, Filiar Corporate Center
4347 Valdez St., Makati City, Philippines
Trunk Line: (02) 831-1162
Fax: (02) 831-1162
Email: info@gonutsdonuts.com
Website: http://www.gonutsdonuts.com (This link will open on a new window)

Basics of Franchising Go Nuts Donuts

Benefits of Franchising Go Nuts Donuts

  • There is high success rate due to its business model rather than starting from scratch.
  • Go Nuts Donuts is a recognized brand or trademark that can guarantee you with success.
  • Financing that may come from various sectors may be availed easily when putting up a good reputation franchise like Go Nuts Donuts.
  • A franchisee may also secure huge profit when success formulas are met such as low-cost supplies, proper placement, and good marketing techniques.

What to consider when franchising Go Nuts Donuts

1. Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2. Be certain that you can work harmoniously with Go Nuts Donuts franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3. Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Go Nuts Donuts.

4. Check if Go Nuts Donuts franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5. Best location is one key aspect to have a successful Go Nuts Donuts franchise. Study the environment and see if your business suits the surroundings.

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