Greenwich Pizza started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippines’ biggest and one true Filipino pizza chain.

The initial steady growth of its business is credited to the entrepreneurial spirit of Mrs. Cresida Tueres. By 1994, her store counter grew to 50 branches. It was then that fast food giant Jollibee Foods Corporation saw the great potential in venturing into the growing market of pizza and decisively obtained a deal, acquiring 80% of Greenwich shareholding. The new company became known as Greenwich Pizza Corporation and went through exciting rapid developments with the mobilization of experienced marketing and operations teams.

In September 8, 1994, Greenwich opened its first store at Ever Gotesco Commonwealth Shopping Mall, sporting the new and vibrant image of Greenwich. New packaging designs were introduced in June 1995 and 7 different pizza flavors were launched in July of the same year.

In October 1995, the Greenwich marketing campaign went into full swing.  By year-end, Greenwich had more than doubled the previous year’s sales from Php100 million to Php200 million with a base of only 53 stores.

In September 1997, Greenwich opened its 100th store in Fairview Regalado – that’s twice the number of outlets in just three years! By year-end, 20 more stores were added and sales doubled to Php1 billion.

Today, Greenwich is present from as far north as Tuguegarao to General Santos City down south. With over 240 stores and sales of more than 3 billion as of end of 2005, Greenwich continues to write business history by consistently improving its product offering and quality through research and development, as well as continuous expansion of its stores nationwide.

Partnering with Greenwich As part of the Greenwich family, the franchisee and his/her team is given access to numerous support systems that include manpower training and development, marketing and advertising programs, product development, logistical network, operational support and others in order to enhance his/her success. These support systems work to ensure that the franchisee and his/her whole team are equipped with the necessary skills and knowledge to further improve their store’s performance, as well as to refresh them on the company’s standards, systems and procedures.

During the whole term of the franchise, occasional store visits are to be expected from the company’s operations team. These visits are geared towards providing guidance and recommendations to the store team in order to ensure quality, high FSC and customer satisfaction.

Franchise Details

Franchise Fee :   Php 800,000.** inclusive of VAT.

Total investment:  Php 6M to Php 10M depending on the final store type and size.

Inclusive of :

• Construction of the store
• Kitchen equipment and Facilities
• Furniture and Fixtures
• Air-con system
• Signage
• Pre-operating expenses.

Area Required :   70 sqm to 150 sqm.
Franchise Contract : 10 years

Contact Information

Greenwich Pizza Corporation
Jollibee Center, San Miguel Avenue,
Ortigas Center, Pasig City
Website: www.greenwich.com.ph
Online inquiry: http://www.greenwich.com.ph/contact.asp?subject=FRANCHISE