Greenwich Pizza started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippines’ biggest and one true Filipino pizza chain.
The initial steady growth of its business is credited to the entrepreneurial spirit of Mrs. Cresida Tueres. By 1994, her store counter grew to 50 branches. It was then that fast food giant Jollibee Foods Corporation saw the great potential in venturing into the growing market of pizza and decisively obtained a deal, acquiring 80% of Greenwich shareholding. The new company became known as Greenwich Pizza Corporation and went through exciting rapid developments with the mobilization of experienced marketing and operations teams.
Today, Greenwich continues to write business history by consistently improving its product offering and quality through research and development, as well as continuous expansion of its stores nationwide.
Partnering with Greenwich As part of the Greenwich family, the franchisee and his/her team is given access to numerous support systems that include manpower training and development, marketing and advertising programs, product development, logistical network, operational support and others in order to enhance his/her success. These support systems work to ensure that the franchisee and his/her whole team are equipped with the necessary skills and knowledge to further improve their store’s performance, as well as to refresh them on the company’s standards, systems and procedures.
During the whole term of the franchise, occasional store visits are to be expected from the company’s operations team. These visits are geared towards providing guidance and recommendations to the store team in order to ensure quality, high FSC and customer satisfaction.
How to franchise Greenwich:
1. How can I be qualified as a Greenwich Franchisee?
You should have the financial capability to support and grow the business, possess entrepreneurial business capability in pursuing a long term business partnership with Greenwich, capability and the commitment to undergo the required training programs for business operations and possess good moral character with sound business repute in the community where the applicant resides and does business.
You should be dynamic, success-driven entrepreneurs, and should possess the capability and willingness to learn our business and should enjoy working, communicating and relating with employees and customers.
2. What are the basic expectations or qualifications that I will have to meet?
Although past restaurant management may be helpful, Greenwich does not require previous franchise or restaurant experience. Greenwich will provide basic business management training that will enable you to run your franchise successfully.
3. What type of franchise is available?
Greenwich offers full store franchise units.
4. How much do I need to invest?
The total investment requirement ranges from 17 Million to 22 Million depending on the final store type & size. The size of property required is dependent on the store model that will be developed in a particular market. Floor area requirement may range from 180 square meter to 235 square meters.
5. What is included in the investment package?
The investment includes the initial set-up fee, design fees, construction cost, equipment and facilities, furniture and fixtures, air-conditioning system, Signage, Pre-opening expenses (training hours of crew and managers), initial inventory and initial hiring selection.
6. Do I have to pay royalty fees?
Yes. The royalty fee is five percent (5%) and advertising fee of five percent (5%) of gross sales. This fee will be used to provide the franchise store with support services (i.e mass media advertising).
7. What is the term of the franchise?
The franchise term is ten (10) years and is renewable, depending on the performance of the franchisee and the store.
8. Where can I put up a Greenwich store?
The site should be located preferably in high foot traffic commercial/residential areas, accessible to both pedestrians and motorists.
9. How long does it take to open a Greenwich store?
Each location is different. Once a site is ready for construction, you can expect the store to be fully operational in 45-60 days.
10. Who will do architectural planning and construction?
Greenwich shall assist you in the architectural planning and construction process through its accredited architects and contractors. Should you wish to get non-Greenwich accredited suppliers, they will be requested to go through the accreditation process prior to building a store.
11. Who does the hiring?
Greenwich will assist you in the recruitment and training of your store management team. You will be then become responsible for your team’s compensation and benefits.
12. What form of support will I continue to receive as a franchisee?
The Greenwich Operations team will be your consultant and will continue to assist you and ensure alignment with company standards. They will also help you maximize sales and profitability. Greenwich continues to open its doors to enterprising Filipinos who want to be part of the dominant and unquestionable No. 1 Pizza & Pasta destination, as we strengthen the spirit of “barkadahan” over our great tasting pizzas and pastas, it could be the best investment you could ever have.
13. What are the requirements to apply as a Franchisee?
You should submit Letter of Intent, Vicinity Map of Proposed Site, Legal document certifying applicant’s ownership of the site (optional), and Detailed resume or bio-data.
Contact Details of Greenwich:
Franchising Unit
5th floor, Jollibee Plaza, F. Ortigas Jr.,
Ortigas Center, Pasig City, Philippines
Telephone No.: (02) 634-1111 loc. 4616/4614
Email: [email protected]
Website: www.greenwichdelivery.com/franchising
Facebook Page (This link will open on a new window)
Basics of Franchising Greenwich Pizza
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Greenwich Pizza, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Greenwich Pizza is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Greenwich Pizza offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Greenwich Pizza is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Greenwich Pizza due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Greenwich Pizza, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Greenwich Pizza also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Greenwich Pizza
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Greenwich Pizza franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Greenwich Pizza.
4 Check if Greenwich Pizza franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Greenwich Pizza franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Greenwich Pizza franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Greenwich Pizza franchisee.