Plains and Prints is operated under Raffco International Trading Corp, headed by the husband and wife team, Erickson and Roxanne Farillas.  The first Plains and Prints outlet was a mere 11 square meter space in Greenhills, Ortigas, a big gamble for both of the owners as they take their first step into the retail industry fresh from college. With Plains and Prints core values to adhere and provide only the best fabrics, high quality products, and stylish designs, resulted to the growing clientele and patronage of the brand.

After the first outlet, the rest as they say is history.  To date, 45 Plains and Prints outlets is present all over major malls in key cities and across the provincial areas.  Sixteen of these are owned by franchisee which operates nationwide.  2008 is slated to be a big year as  the brand continue to expand regionally to address market demands, three more branches is scheduled to open before the year ends.  In terms of market share and brand preference, Plains and Prints ranks amongst the Top 5 Women’s apparel brand.

Market share comprises mostly of young professional women ages 22 and above, fashionably hip moms, and stylish women who love to wear clothes with a statement.

With the trend of globalization, Plains and Prints is gearing towards expanding the distribution network not just within the Philippines but also throughout Asia.    It stand by its commitment to uplift the standards of the local retail industry by providing world-class products, it is the one thing that will remain constant in the Plains and Prints credo.  The thoughtful process on creatively producing each item remains the same – fine quality, great care and attention in the choice of fabrics and their combinations, and in the ‘mix’ of materials which creates new forms.  Plains and Prints design brings in continuously evolving techniques and imaginative designs.  All this together with the craftsmanship and attention to detail, the careful working and hand finishing, the personality which is an integral part of Plains and Prints style. And last but not least, that creativity and imaginativeness which come from research and experiment, a mood which extends from fashion to design through the creation of wonderful timeless fashion pieces that is evident in all of the designs.

Plains & Prints was awarded as the Most Promising Filipino Franchise (retail category) in the 2004 Franchise Excellence Awards. Also, awarded by the Philippine Retailers Association as the Best Fashion Apparel during the recently concluded 11th Outstanding Filipino Retailers & Shopping Center of the Year (2007). The company’s franchise program was developed by Francorp, a leading international franchise consultancy firm with offices in the Philippines, Malaysia, Japan, United States, and South America.

Plains & Prints is also an active member of the Philippine Franchise Association and the Philippine Retailers association. This gives franchisees added assurance that they are dealing with a reliable and professional franchisor.

Plains & Prints offers franchise opportunities to entrepreneurs who wish to own and operate their own Plains & Prints boutique. Plains & Prints has been franchising since November 2002 and has franchised outlets in Cebu City, Bacolod, Iloilo, Davao City, Cagayan de Oro, Baguio, Dagupan, Cabanatuan,  Marilao, Pampanga, Batangas City, General Santos City, Tagum and SM Marilao.

Franchise Details

Franchise Fee:
P 400,000

Total Investment:
P 2M to 3M

Contact Information

Plains and Prints
21 Mapalad Street
San Francisco del Monte, Quezon City
Ms. Pauline Gomez, Franchise Manager
Telephone Numbers:  (632) 372-6190 to 92 loc. 107
Telefax:  (632) 372-6189
Email:  franchise@plainsandprints.com
Website :  www.plainsandprints.com