The Aristocrat Restaurant

the_aristocratThe Aristocrat Restaurant is a Filipino-owned family corporation founded by the late Doña Engracia (“Aling Asiang”) Cruz-Reyes and her husband, Justice Alex A. Reyes. Aling Asiang’s pioneering spirit coupled with her native genius for cooking Filipino food raised the once lowly and unknown Filipino dishes to well-loved and accepted locally and internationally. From its humble beginning as a snack mobile in 1936, the Aristocrat has grown into a restaurant enterprise with branches in Metro Manila, all serving the same quality foods that have made it “The Philippines’ Most Popular Restaurant”.

Strategically located along Roxas Boulevard, the first Aristocrat was a silent eyewitness to the passing of Philippine history — from the Presidential inaugural parades and somber funeral marches of national martyrs and prisoners of war (World War II), to religious rallies of various denominations and frivolous parades of film festivals and beauty queens. Aristocrat has inspired the growth and development of the restaurant industry in the Philippines, oftentimes taking the lead and being the basis of many other food establishments. Engracia Cruz Reyes’ contribution to Philippine cuisine has earned her national recognition. In 1992, on her 100th birth anniversary, the erection of a landmark in a Rajah Sulaiman park, the issuance of a stamp edition and the naming of a street after her honor.

The Aristocrat has diversified into an integrated complex, which includes the following: the Aristocrat Bakeshop (Bakerey, Inc.); Aristomart, a 24-hour convenience store (Aristore, Inc.); property management such as the Aristocrat Apartments (Tanglaw Realty, Inc.); the Franchise Office (Heirs of Alex & Engracia Reyes, Sr., Inc.); the Aristocrat Robinsons, Ermita Branch (Legacy of Alex & Asiang, Inc.); the Aristocrat Franchise Corporation (Aristocrat Franchise, Inc.) and a Product Research & Development Division which manufactures processed foods such as sausages, cured meats, bagoong, atsara, and a variety of other products for the local and exports markets.

Aristocrat Restaurant is in the preliminary stages of an expansion program. The company’s goal is to strengthen the franchising system and to increase the number of franchise outlets within Greater Manila Area only.

How to Franchise The Aristocrat Restaurant:


Franchise Fee: Call

The Aristocrat Restaurant Franchise Inclusive of:

  • Intensive and comprehensive training program.
  • A copy of the Operations Manual and complete business opening assistance.
  • Continued use of the ARISTOCRAT RESTAURANT name and trademarks.
  • Access to operating systems.
  • Marketing assistance.
  • Ongoing business development.
  • Consulting and other benefits that come with being a part of THE ARISTOCRAT RESTAURANT organization.

Total investment depending on:

  • Type of store –  mall, strip mall, free standing
  • Size of store

Franchise Term:  Five (5) years, renewable twice for a total of fifteen (15) years
Required Space:  must be at least 250 square meters for mall stores, 250-300 square meters for strip malls and 300-500 square meters for free standing stores with provision for parking space.

Contact Details of The Aristocrat Restaurant:

432 San Andres St. cor. Roxas Blvd.,
Malate, Manila, Philippines
Tel: (02) 524-7671 to 80 local 247
Contact Person: Mr. Paul Encabo
Website: (This link will open on a new window)

Basics of Franchising The Aristocrat Restaurant

Benefits of Franchising The Aristocrat Restaurant

  • There is high success rate due to its business model rather than starting from scratch.
  • The Aristocrat Restaurant is a recognized brand or trademark that can guarantee you with success.
  • Financing that may come from various sectors may be availed easily when putting up a good reputation franchise like The Aristocrat Restaurant.
  • A franchisee may also secure huge profit when success formulas are met such as low-cost supplies, proper placement, and good marketing techniques.

What to consider when franchising The Aristocrat Restaurant

1. Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2. Be certain that you can work harmoniously with The Aristocrat Restaurant franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3. Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising The Aristocrat Restaurant.

4. Check if The Aristocrat Restaurant franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5. Best location is one key aspect to have a successful The Aristocrat Restaurant franchise. Study the environment and see if your business suits the surroundings.

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