Goto King is a successful fast food restaurant chain wich was established in 1984 by Teresa Dula Laurel. Their very first operation was a cart inside the Food Court of SM Cubao selling just goto and tokwa’t baboy. It was a cheap yet filling food concept. The concept was such a huge success that within the year, Goto King was given a regular outlet in the Food Court.  As its operations grew, so did Goto King’s menu. Other merienda items such as batchoy, dinuguan, lumpiang ubod and pancit palabok were introduced as well as refreshments such as halo halo, sago’t gulaman and leche flan.

Ten years after its founding, Goto King started its Franchising Operations. With years of experience and expertise, it was confident that it can attract entrepreneurs to invest on the brand. The first franchise store opened in 1994 in V. Luna Road in Quezon City. Today, franchise stores account for almost half of its network of Stand Alone Restaurants, Food Court Outlets, Kiosks and Carts. They’re located not only in the Greater Metro Manila Area but also in Pampanga, Cavite, Batangas and Cebu.

Today,  Goto King Hot Bowl intoduce in the market, a kiosk operation offering a line of merienda items suited for people who want quick, hot and satisfying snacks. All are served in bowls, naturally. Its main product lines are:

• Lugaw with toppings choices
• Noodles include mami and batchoy
• Rice Toppings

Franchise Details

Franchise Package – P180,000 + VAT
Inclusive of:

• Franchise fee
• Outlet design
• Kitchen equipment
• Crew uniforms
• Crew training

Franchise term: 2 years
No food deposit
No royalty fee

Contact Information

Cater King Food Corp.
159 Kamias Road Ext, Sikatuna, Quezon City
Tel: (02) 928-5893
TeleFax: (02) 922-3206
Email: bizdev@gotoking.com.ph
Web: www.gotoking.com.ph