As with many things in life, great things may come from certain passions, big or small. With Mr. Gerry Apolinario, such was exactly the case. Gerry had a particular fondness for good food; a passion he shared with his family and friends. And from an earnest penchant for drink and grilled food, he yearned for a venue where both may be enjoyed amidst an atmosphere that was fun, fresh and wholesome.

Thus, after rounding up friends and relatives for a particular business venture, Gerry’s Grill was born on February 14, 1997. Its slogan then was, You’d rather be at Gerry’s. Located along Tomas Morato corner Eugenio Lopez Avenue in Quezon City, Gerry’s Grill boasted of a menu packed with scrumptious food ranging from grilled seafood and Filipino favorites to exotic cuisine and tastefully prepared beer mates and pica-pica. Along with favorite beverages from non-alcoholic drinks to brews and mixed preparations, Quezon City residents enjoyed the food immensely.

FRANCHISE DETAILS

Franchise Fee: Php 3M
Inclusive of:

• Trade Name and Proprietary marks
• Site approval
• Construction supervision
• Training for Franchisee, Management, Kitchen Crew, Service Crew
• Procurement program
• Marketing assistance
• Pre-opening assistance
• Grand opening assistance
• Post opening assistance
• Operations Manual
• Research & Development

Franchise Agreement: 10 years
Renewal term: 10 years
Outlet Investment: depending on location
Royalty: 6 per cent of gross sales
Advertisement: Local Store Marketing 1%, National Advertisement Fund 3%

Franchisee’s Benefits:

• Use of business name and trade mark
• Utilization of business system
• High quality menus and food service
• Profitable business venture
• Credibility of the brand and name recognition
• Site selection assistance and evaluation
• Training
• Pre-Opening assistance
• Grand Opening assistance
• Post Opening assistance
• Effective Field Service
• Marketing and promotional assistance
• On-going operational support
• Procurement Program
• Operations Manual

Source: RKFranchise