Company name: Viva Video City Commercial, Inc.
Description: Video rental and retail
Franchise fee: P350,000 for express stores and P450,000 for mall and regular stores

Total investment:

• Php1.5 to Php2 million for express store
• Php2 to Php2.5 million for regular store
• Php3 to Php3.5 for mall store

Preferred sites: Malls, cities, and high pedestrian traffic

Franchise package includes:

• Use trademark and logo
• construction and renovation
• equipment
• furniture
• fixtures
• pre-operating expenses
• inauguration support

Application procedure:

1. Submit letter of intent
2. Accomplished application form
3. Applicant`s recent resume
4. 3 bank references
5. Location map and photos of the proposed site

Company-owned outlets: 60
Franchised outlets: 102 franchises and 120 joint ventures
Year started: 1986
Franchising since: 1996
Terms of franchise: 5 years
Renewal: Upon negotiation
Royalty fee: 6 percent of monthly gross sales or 15,000 whichever is higher
Advertising fee: 2 percent of monthly gross sales

Contact details:

Penn De Los Santos / Sharon Amog, franchise managers
Address: 7/F East Tower Philippine Stock Exchange Center, Exchange Road,
Ortigas Center, Pasig City
Telephones: (02) 687-1962, (02) 687-6181 local 736
Fax: (02) 687-1962
E-mail: penn@videocity.com.ph, samog@videocity.com.ph
Website: www.videocity.com.ph