Straightforward Salon was established in 1996, owned and managed by Ms. Viola Imperial.  At first, her salon business was named “VIOLA BEAUTY GALORE”.  She invested the amount of 300,000 pesos in renovating the ground floor of the building and in procuring initial salon equipments.  The offerings were the typical services of other beauty salons and prices range from 50 to 120 pesos.  The masses were the target clients of her salon.  True enough, the first branch became successful.  Another branch was again put up in 1995 to service more clients.

Majority of clients went to the salon for hair coloring and hair straightening.  Thus, Ms. Viola decided to specialize in these services.  She thought of renaming the salon to give emphasis on hair straightening.  She came up with “STRAIGHTFORWARD” also because it is easy to remember.  The new name was used when she opened her third branch.

“Quality service at an affordable price” – that is STRAIGHTFORWARD’s guiding principle through the years.  They continually enhance the operations by hiring competent staff and attending to client’s needs.   The salon is a one-stop shop for clients who want hair coloring and hair straightening services.

Straightforward Salon was featured in Entrepreneur Magazine and voted as 2005 Most Outstanding Hair Salon in Metro Manila.

Straightforward Salon now offers reasonable franchise package to OFW and aspiring entrepreneurs for provincial and Metro Manila area.

Franchise Details:

Franchise Package 1 :    Php850,000.00

Inclusive of the followimg:

• Franchise Fee
• Salon Renovation for 40sqm floor area
• Salon Equipment
• Salon Furniture
• Marketing Collaterals
• Training and seminars
• Initial salon inventory
• Salon non consumables supplies
• Site assistance
• Hiring assistance

Franchise Package 2 :   Php1.2 Million

Inclusive of the followimg:

• Franchise Fee
• Salon Renovation for 50-60sqm floor area
• Salon Equipment
• Salon Furniture
• Marketing Collaterals
• Training and seminars
• Initial salon inventory
• Salon non consumables supplies
• Site asistance
• Hiring assistance
• Foot Spa set Package
• Facial set Package

Note: above packages are subject to site approval

Terms:   Two ( 2 ) years/renewable
Type:   Single unit franchise
Royalty Fee:   5% of Monthly Gross Sales
Marketing Fee:   2% of Monthly Gross Sales

Requirements:

• Fulltime commitment of the franchisee
• Financial Capability
• Filipino of legal age residing in the Phils
• Preferably Space minimum of 40sqm maximum 100 sqm area
• Location with high on foot traffic.
• Passion in this line of Business

Contact Information:

Straightforward HS&C INC.
G/F Ever Gotesco Mall,
Ortigas Avenue Ext.
Pasig City
Look for: Ms. Viola Imperial – CEO
Mobile: 09184296133
Telefax: (632)6568580
Website: www.straightforwardsalon.webs.com