Fruit Magic


Fruit Magic pioneered the juicing industry in the Philippines and is currently enjoying its popularity as the leading source of the freshest fruit juices, smoothies,  and refreshing shakes in the country.

It was 1993 when the Hernandez and Escalona families, with the advice of their friends from the medical field shifted to healthy living. This includes an all-natural healthy diet free from preservatives and chemicals. It was almost impossible since only colas and artificial drinks flooded every restaurants and food stores. The real goodness of fresh drinks was nowhere to be found. To solve this problem and make it available to others with the same need, the two families created Fruit Magic.

To date, fruit magic has 35 company-owned outlets strategically positioned in NCR and Cebu. As part of our corporate goal, more stores are expected to rise in key cities of the Philippines. Fruit Magic Franchise Corporation was launched on January 2005 due to enormous requests from clients and prospective business partners to open the company for franchising, and had already awarded 5 franchises to qualified franchisees.

How to Franchise Fruit Magic:

Investment Requirements:

Franchise Package :  Php399,000.00 Only!

  • Franchise Fee  –  Php224, 000.00 (Inclusive of VAT)
  • Basic Equipments  –  Php165,000.00 (Cart, Juicer, Blender, Tools & Utensils)
  • Pre-Operating Expenses  –  Php10,000.00
  • Royalty Fee  –  5% of Gross Sales

Note: Total Capital Investment will depend upon the size, location and lease arrangements.

Initial term to operate is 5 years with an option to renew for another 5 years with 50% discount on the Franchise Fee.

Return on Investment:
1 year and 9 months to 2 years

The Fruit Magic Franchise Team is supported by FRANCORP PHILIPPINES, a division of Francorp USA, the team behind the franchise success and expansion of top local companies and small-to-medium scale enterprises in the country.

As a member of our franchise family, you will immediately learn and experience our juice industry insight and expertise.

  • Use of Corporate Identity and Trademark
  • Use of proven business model, system and operations procedure
  • Site Evaluation
  • Prototype architectural design and assistance
  • Comprehensive Operations Manual
  • Extensive franchise training, support and guidance
  • Centralized Commissary to deliver you the highest quality raw materials
  • Continuous product research and development
  • Local and System Wide Marketing Support
  • Pre-Opening and Grand Opening Support
  • Open and constant communication with the fruit magic Franchise Team

Who Can Franchise?

When you join Fruit Magic, you will become part of a rapidly expanding company that belongs to one of the most competitive industries in the country.

We are looking for people who are:

  • Highly motivated to succeed
  • With strong entrepreneurial spirit
  • With business experience
  • With successful professional track record
  • Committed to providing superior customer service
  • Willing to devote time and effort
  • Financially capable
  • Willing to adapt the company culture that helped Fruit Magic succeed

How to Begin?

1. Fax or mail a Letter of Intent to Franchise to:

The Chief Executive Officer
27Rizal Avenue Extension, Grace Park, City of Caloocan 1400 Philippines
Fax No. (632) 366-2934

2. Attend the Head Office Franchise Presentation and Briefing

3. Submit the following:

  • Filled-out Franchisee Prequalification Form
  • Colored ID Photo of Applicant
  • Site Location proposal with vicinity map and description of proposed site

4. After a thorough evaluation and upon finding you qualified to be our franchisee, a meeting will be called at our head office to present and discuss the details, terms and conditions of our franchise package.

5. Your proposed site will be evaluated and approved

6. You will sign the contracts and make the required payments.

Contact Details of Fruit Magic:

27 Rizal Avenue Ext., Grace Park,
Caloocan City, Philippines
Tel:  (632) 364-6927 / (632) 364-3621
Fax: (632) 366-2934
Website: (This link will open on a new window)

Cebu Office
#2 Sta. Rita Street, San Vicente Village,
Mandaue, Cebu City, Philippines
Tel: (+6332) 422-4377

Basics of Franchising Fruit Magic

Benefits of Franchising Fruit Magic

  • There is high success rate due to its business model rather than starting from scratch.
  • Fruit Magic is a recognized brand or trademark that can guarantee you with success.
  • Financing that may come from various sectors may be availed easily when putting up a good reputation franchise like Fruit Magic.
  • A franchisee may also secure huge profit when success formulas are met such as low-cost supplies, proper placement, and good marketing techniques.

What to consider when franchising Fruit Magic

1. Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2. Be certain that you can work harmoniously with Fruit Magic franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3. Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Fruit Magic.

4. Check if Fruit Magic franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5. Best location is one key aspect to have a successful Fruit Magic franchise. Study the environment and see if your business suits the surroundings.

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